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A Data Analytic Approach of Job Satisfaction: A Case Study on Airline Industry

Author

Listed:
  • Hansani Kalawilapathirage

    (Business Management Department, Auckland, Nelson Marlborough Institute Technology, Campus, New Zealand)

  • Olufemi Omisakin

    (Business Management Department, Auckland, Nelson Marlborough Institute Technology, Campus, New Zealand)

  • Susan Zeidan

    (#x2020;Canadian University Dubai, Dubai)

Abstract

Intense competition has made it critical for airlines to retain its highly capable staff by ensuring the highest job satisfaction of its employees. This competition has resulted from the emergence of budget airlines focussed on a niche market. To provide a differentiated passenger experience whilst flying with airlines, the management should ensure that all the staff, including ground level and cabin crew, who are the initial contact point with customers are highly satisfied in terms of their job roles. The study evaluates human resource (HR) factors affecting job satisfaction with a given (anonymous) airline. A detailed study and analysis of major factors contributing to job satisfaction in the said airline was carried out. In analysing the relationship and current level of job satisfaction, the study uses a quantitative approach, with primary data obtained from questionnaires completed by employees in one of the airlines. Further, the study has identified independent variables as being financial rewards and recognition, training and development, and work environment. Statistical tools, such as correlation and regression analysis, are used to evaluate the responses from questionnaires and to provide significance of the independent variables contributing to job satisfaction.

Suggested Citation

  • Hansani Kalawilapathirage & Olufemi Omisakin & Susan Zeidan, 2019. "A Data Analytic Approach of Job Satisfaction: A Case Study on Airline Industry," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 18(01), pages 1-15, March.
    • Handle: RePEc:wsi:jikmxx:v:18:y:2019:i:01:n:s0219649219500035
    DOI: 10.1142/S0219649219500035
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    References listed on IDEAS

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    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Jochen Wirtz & Loizos Heracleous, 2016. "Singapore Airlines: Managing Human Resources for Costeffective Service Excellence," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 28, pages 695-703, World Scientific Publishing Co. Pte. Ltd..
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    Cited by:

    1. Mariana Strenitzerová & Karol Achimský, 2019. "Employee Satisfaction and Loyalty as a Part of Sustainable Human Resource Management in Postal Sector," Sustainability, MDPI, vol. 11(17), pages 1-30, August.
    2. Sung, Yung-Kun & Hu, Hsin-Hui Sunny, 2021. "The impact of airline internal branding on work outcomes using job satisfaction as a mediator," Journal of Air Transport Management, Elsevier, vol. 94(C).

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