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Organisational Slack And New Product Time To Market Performance

Author

Listed:
  • GREGORY STOCK

    (College of Business, University of Colorado, Colorado Springs, 1420 Austin Bluffs Parkway, Colorado Springs, CO 80907, USA)

  • NOEL GREIS

    (Center for Logistics and Digital Strategy, Frank Hawking Kenan Institute of Private Enterprise, Kenan-Flagler Business School, University of North Carolina, 300 Kenan Center Drive, Chapel Hill, NC 27599, USA)

  • WILLIAM FISCHER

    (IMD Switzerland, Ch. de Bellerive 23, P. O. Box 915 CH-1001 Lausanne, Switzerland)

Abstract

Using archival data from two different industries, this paper examines the relationship between organisational slack and new product time to market performance. Prior research has shown that there is a relationship between slack and performance, but this prior research has primarily considered slack as it relates to financial performance or the innovativeness of a firm or its products. In this paper, using data from the computer modem and video game industries across more than 40 years, we test the hypotheses relating organisational slack time to market performance for new products. Cox regression analysis in general supports the hypothesised relationships, although there are some differences in the exact nature of the relationship across the two industries. We conclude by discussing the implications of these results for research and practice.

Suggested Citation

  • Gregory Stock & Noel Greis & William Fischer, 2018. "Organisational Slack And New Product Time To Market Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-34, May.
    • Handle: RePEc:wsi:ijimxx:v:22:y:2018:i:04:n:s1363919618500342
    DOI: 10.1142/S1363919618500342
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    References listed on IDEAS

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