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Evaluating consumer environmental behavior for sustainable development: A confirmatory factor analysis

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  • Shahid Rasool
  • Aisha Rehman
  • Roberto Cerchione
  • Piera Centobelli

Abstract

Despite there are several contributions on the relationship between various aspects of consumer behavior and environmental awareness, further research is required to analyze consumer behavior in the domain of cigarette butts littering. The aim of this study is to examine the role of feared self and environmental awareness constructs as significant antecedents of consumer behavior, as well as the impact of congruity between feared self and environmental awareness. This study utilizes structural equation modeling (SEM). Specifically, confirmatory factor analysis (CFA) is used to test the construct measures of the structural model and path model analysis to test the hypotheses of the structural model. The hypothesized model was tested using primary data. The main findings are consistent with the hypothesized model and highlight a positive influence of feared self on cigarette butts littering behavior, whereas congruity of feared self and environmental awareness do not have an impact on cigarette butts littering behavior. These results may draw the attention of practitioners, academicians, and policy‐makers for environmentally responsible guidance as well as consumer awareness programs for sustainable development.

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  • Shahid Rasool & Aisha Rehman & Roberto Cerchione & Piera Centobelli, 2021. "Evaluating consumer environmental behavior for sustainable development: A confirmatory factor analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(2), pages 318-326, March.
  • Handle: RePEc:wly:sustdv:v:29:y:2021:i:2:p:318-326
    DOI: 10.1002/sd.2147
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    Cited by:

    1. Rosa Maria Dangelico & Valerio Schiaroli & Luca Fraccascia, 2022. "Is Covid‐19 changing sustainable consumer behavior? A survey of Italian consumers," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1477-1496, December.
    2. Lei Chen & Sheema Matloob & Yang Sunlei & Sikandar Ali Qalati & Ali Raza & Mónica Lorena Sánchez Limón, 2023. "A Moderated–Mediated Model for Eco-Conscious Consumer Behavior," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
    3. Shahid Rasool & Roberto Cerchione & Piera Centobelli & Eugenio Oropallo, 2022. "Smoking kills you, littering butts damages others too: analysing sustainable consumer behaviour in the era of circular economy," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(5), pages 7115-7137, May.
    4. Chaofan Chen & Qi An & Lijuan Zheng & Chenghua Guan, 2022. "Sustainability Literacy: Assessment of Knowingness, Attitude and Behavior Regarding Sustainable Development among Students in China," Sustainability, MDPI, vol. 14(9), pages 1-18, April.

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