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Consumer Selection of Food‐Safety Information Sources

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  • Marcel Kornelis
  • Janneke De Jonge
  • Lynn Frewer
  • Hans Dagevos

Abstract

The aim of this study is to examine the preferences of consumers for different information sources when they have a question about food safety. On the basis of a nationally representative survey conducted in the Netherlands, five distinct consumer groups are identified that not only differ on the reported use of information sources but also regarding several personality characteristics and sociodemographic variables. The empirical results show that two‐thirds of the consumers are selective in their use of information sources and prefer either institutional or social sources. So, multiple information‐acquisition patterns exist among the general public. The study illustrates how these findings can help to develop effective risk communication strategies.

Suggested Citation

  • Marcel Kornelis & Janneke De Jonge & Lynn Frewer & Hans Dagevos, 2007. "Consumer Selection of Food‐Safety Information Sources," Risk Analysis, John Wiley & Sons, vol. 27(2), pages 327-335, April.
    • Handle: RePEc:wly:riskan:v:27:y:2007:i:2:p:327-335
    DOI: 10.1111/j.1539-6924.2007.00885.x
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    References listed on IDEAS

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    Cited by:

    1. Karen Lewis DeLong & Carola Grebitus, 2018. "Genetically modified labeling: The role of consumers’ trust and personality," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 266-282, March.
    2. Julie Henderson & Loreen Mamerow & Anne W. Taylor & Paul R. Ward & Samantha B. Meyer & John Coveney, 2013. "The Importance Placed on the Monitoring of Food Safety and Quality by Australian Consumers," Laws, MDPI, vol. 2(2), pages 1-16, May.
    3. Barbara Tiozzo & Anna Pinto & Federico Neresini & Stefano Sbalchiero & Nicoletta Parise & Mirko Ruzza & Licia Ravarotto, 2019. "Food risk communication: analysis of the media coverage of food risk on Italian online daily newspapers," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(6), pages 2843-2866, November.

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