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Surveying Employee Attitudes on Corporate Social Responsibility at the Frontline Level of an Energy Transportation Company

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  • Theophilos P. Michailides
  • Michael G. Lipsett

Abstract

As large companies embrace and integrate the principles of corporate social responsibility (CSR) into their business practices, company personnel are expected to show actions that are connected to communicated corporate values and related policies. To enhance the likelihood that employees at the frontline level will accept these principles and become engaged with these values, it is in the firm's best interests to quantify and understand employee attitudes toward the social responsibility construct itself. The present work considers whether the variables of work climate perception, education level, and age directly influence one's social responsibility perspective at work, extending the Marz model to understand what may impact frontline CSR attitudes. A case study is presented, based on a survey of frontline personnel employed by a North American energy transportation company. This investigation uses an updated survey tool and method for polling a sample population. Survey development is described, analysis methods are explained, and results are presented with statistical measures to verify hypotheses related to employee engagement in CSR. Some potential implications of the results for corporate strategy are discussed. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Theophilos P. Michailides & Michael G. Lipsett, 2013. "Surveying Employee Attitudes on Corporate Social Responsibility at the Frontline Level of an Energy Transportation Company," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(5), pages 296-320, September.
    • Handle: RePEc:wly:corsem:v:20:y:2013:i:5:p:296-320
    DOI: 10.1002/csr.1291
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    2. Simona Franzoni & Huma Sarwar & Muhammad Ishtiaq Ishaq, 2021. "The Mediating Role of HRM in the Relationship between CSR and Performance in the Hospitality Industry," Sustainability, MDPI, vol. 13(24), pages 1-15, December.
    3. William Young & Matthew Davis & Ilona M. McNeill & Bindu Malhotra & Sally Russell & Kerrie Unsworth & Chris W. Clegg, 2015. "Changing Behaviour: Successful Environmental Programmes in the Workplace," Business Strategy and the Environment, Wiley Blackwell, vol. 24(8), pages 689-703, December.
    4. Bilal Afsar & Basheer Al‐Ghazali & Waheed Umrani, 2020. "Retracted: Corporate social responsibility, work meaningfulness, and employee engagement: The joint moderating effects of incremental moral belief and moral identity centrality," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1264-1278, May.
    5. Francesco Rosati & Roberta Costa & Armando Calabrese & Esben Rahbek Gjerdrum Pedersen, 2018. "Employee attitudes towards corporate social responsibility: a study on gender, age and educational level differences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1306-1319, November.
    6. Katarzyna Klimkiewicz & Victor Oltra, 2017. "Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 449-463, September.
    7. Won‐Moo Hur & Seung‐Yoon Rhee & Eun Ju Lee & Hyewon Park, 2022. "Corporate social responsibility perceptions and sustainable safety behaviors among frontline employees: The mediating roles of organization‐based self‐esteem and work engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 60-70, January.
    8. Margaret Brunton & Gabriel Eweje & Nazim Taskin, 2017. "Communicating Corporate Social Responsibility to Internal Stakeholders: Walking the Walk or Just Talking the Talk?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(1), pages 31-48, January.
    9. Yingyan Wang, 2018. "Commitment to sustainable development: Exploring the factors affecting employee attitudes towards corporate social responsibility‐oriented management," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1284-1292, November.

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