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Corporate Reputation and Social Performance: The Importance of Fit


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  • Stephen J. Brammer
  • Stephen Pavelin


Utilizing data on a sample of large firms, we estimate a model of corporate reputation. We find reputation, derived from the assessments of managers and market analysts, to be determined by a firm's social performance, financial performance, market risk, the extent of long-term institutional ownership, and the nature of its business activities. Furthermore, the reputational effect of social performance is found to vary both across sectors, and within sectors across the various types of social performance. Specifically, our results demonstrate the need to achieve a 'fit' among the types of corporate social performance undertaken and the firm's stakeholder environment. For example, a strong record of environmental performance may enhance or damage reputation depending on whether the firm's activities 'fit' with environmental concerns in the eyes of stakeholders. Copyright Blackwell Publishing Ltd 2006.

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Bibliographic Info

Article provided by Wiley Blackwell in its journal Journal of Management Studies.

Volume (Year): 43 (2006)
Issue (Month): 3 (05)
Pages: 435-455

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Handle: RePEc:bla:jomstd:v:43:y:2006:i:3:p:435-455

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Cited by:
  1. Paolo Cominetti & Laura Poddi & Sergio Vergalli, 2013. "The Push Factors for Corporate Social Responsibility: A Probit Analysis," Journal of Knowledge Management, Economics and Information Technology,, vol. 3(2), pages 2, April.
  2. Nicola Comincioli & Laura Poddi & Sergio Vergalli, 2012. "Does Corporate Social Responsibility Affect the Performance of Firms?," Working Papers 2012.53, Fondazione Eni Enrico Mattei.
  3. Lee, Peter K.C. & Lau, Antonio K.W. & Cheng, T.C.E., 2013. "Employee rights protection and financial performance," Journal of Business Research, Elsevier, vol. 66(10), pages 1861-1869.
  4. Ali, Imran & Ali, Jawaria Fatima, 2011. "Corporate social responsibility, corporate reputation and employee engagement," MPRA Paper 33891, University Library of Munich, Germany.
  5. Nicola Comincioli & Laura Poddi & Sergio Vergalli, 2012. "Corporate Social Responsibility and Firms’ Performance: A Stratigraphical Analysis," Working Papers 2012.77, Fondazione Eni Enrico Mattei.
  6. Stephen Brammer & Chris Brooks & Stephen Pavelin, 2006. "Corporate Reputation and Stock Returns; are good firm good for investors?," ICMA Centre Discussion Papers in Finance icma-dp2006-05, Henley Business School, Reading University.
  7. repec:rdg:wpaper:em-dp2008-61 is not listed on IDEAS
  8. Semenova, Natalia & Hassel, Lars & Nilsson, Henrik, 2009. "The Value Relevance of Environmental and Social Performance: Evidence from Swedish SIX 300 Companies," Sustainable Investment and Corporate Governance Working Papers 2009/4, Sustainable Investment Research Platform.
  9. Francesco Perrini & Angeloantonio Russo & Antonio Tencati & Clodia Vurro, 2011. "Deconstructing the Relationship Between Corporate Social and Financial Performance," Journal of Business Ethics, Springer, vol. 102(1), pages 59-76, March.
  10. Boehe, Dirk Michael & Cruz, Luciano Barin & Ogasavara, Mário Henrique, 2010. "How can Firms from Emerging Economies Enhance their CSR-Supported Export Strategies?," Insper Working Papers wpe_209, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
  11. Carola Hillenbrand & Kevin Money & Stephen Pavelin, 2012. "Stakeholder-Defined Corporate Responsibility for a Pre-Credit-Crunch Financial Service Company: Lessons for How Good Reputations are Won and Lost," Journal of Business Ethics, Springer, vol. 105(3), pages 337-356, February.
  12. Robert Padgett & Jose Galan, 2010. "The Effect of R&D Intensity on Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 93(3), pages 407-418, May.
  13. Nina Evans & Janet Sawyer, 2010. "CSR and stakeholders of small businesses in regional South Australia," Social Responsibility Journal, Emerald Group Publishing, vol. 6(3), pages 433-451, October.
  14. Stephen Pavelin & Lynda Porter, 2008. "The Corporate Social Performance Content of Innovation in the U.K," Journal of Business Ethics, Springer, vol. 80(4), pages 711-725, July.
  15. Thomas Hemphill & Francine Cullari, 2009. "Corporate Governance Practices: A Proposed Policy Incentive Regime to Facilitate Internal Investigations and Self-Reporting of Criminal Activities," Journal of Business Ethics, Springer, vol. 87(1), pages 333-351, April.
  16. Paolo Cominetti & Laura Poddi & Sergio Vergalli, 2012. "The Push Factors for Corporate Social Responsibility: A Probit Analysis," Working Papers 2012.58, Fondazione Eni Enrico Mattei.
  17. Matthew Walker & Bob Heere & Milena Parent & Dan Drane, 2010. "Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions," Journal of Business Ethics, Springer, vol. 95(4), pages 659-680, September.
  18. Ron Bird & Anthony D. Hall & Francesco Momentè & Francesco Reggiani, 2007. "What Corporate Social Responsibility Activities are Valued by the Market?," Journal of Business Ethics, Springer, vol. 76(2), pages 189-206, December.
  19. Moshe Kim & Jordi Surroca & Josep A. Tribó, 2009. "The effect of social capital on financial capital," Business Economics Working Papers id-09-02, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".


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