Advanced Search
MyIDEAS: Login

American And Chinese Thinking Styles: Attitude Effects On Holistic And Attribute Ads

Contents:

Author Info

  • Beichen Liang
  • Joseph Cherian
Registered author(s):

    Abstract

    No abstract is available for this item.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.om.ef.vu.lt/cms/cache/RePEc_files/article_57.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Faculty of Economics, Vilnius University in its journal Organizations and Markets in Emerging Economies.

    Volume (Year): 5 (2014)
    Issue (Month): 1 ()
    Pages:

    as in new window
    Handle: RePEc:vul:omefvu:v:5:y:2014:i:1:id:163

    Contact details of provider:
    Postal: Saul√ętekio 9, 2040 Vilnius
    Phone: (3702) 769362
    Fax: (3702) 223563
    Email:
    Web page: http://www.ef.vu.lt/
    More information through EDIRC

    Related research

    Keywords:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Aaker, Jennifer L & Maheswaran, Durairaj, 1997. " The Effect of Cultural Orientation on Persuasion," Journal of Consumer Research, University of Chicago Press, vol. 24(3), pages 315-28, December.
    2. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-91, March.
    3. Schaninger, Charles M & Sciglimpaglia, Donald, 1981. " The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition," Journal of Consumer Research, University of Chicago Press, vol. 8(2), pages 208-16, September.
    4. Aradhna Krishna & Rongrong Zhou & Shi Zhang, 2008. "The Effect of Self-Construal on Spatial Judgments," Journal of Consumer Research, University of Chicago Press, vol. 35(2), pages 337-348, 05.
    5. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, University of Chicago Press, vol. 10(2), pages 135-46, September.
    6. Aaker, Jennifer L & Williams, Patti, 1998. " Empathy versus Pride: The Influence of Emotional Appeals across Cultures," Journal of Consumer Research, University of Chicago Press, vol. 25(3), pages 241-61, December.
    7. Campbell, Margaret C & Goodstein, Ronald C, 2001. " The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm," Journal of Consumer Research, University of Chicago Press, vol. 28(3), pages 439-49, December.
    8. Mandel, Naomi, 2003. " Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking," Journal of Consumer Research, University of Chicago Press, vol. 30(1), pages 30-40, June.
    9. Alokparna Basu Monga & Deborah Roedder John, 2007. "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking," Journal of Consumer Research, University of Chicago Press, vol. 33(4), pages 529-536, December.
    10. Sharon Ng & Michael J. Houston, 2006. "Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations," Journal of Consumer Research, University of Chicago Press, vol. 32(4), pages 519-529, 03.
    11. Claxton, John D & Fry, Joseph N & Portis, Bernard, 1974. " A Taxonomy of Prepurchase Information Gathering Patterns," Journal of Consumer Research, University of Chicago Press, vol. 1(3), pages 35-42, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:vul:omefvu:v:5:y:2014:i:1:id:163. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sigitas Urbonavicius).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.