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Planning Technology Investments For High Payoffs: A Rational Expectations Approach To Gauging Potential And Realized Value In A Changing Environment

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Author Info

  • Myung Ko

    (University of Texas at San Antonio)

  • Kweku-Muata

    (Virginia Commonwealth University)

  • Carlos Dorantesa

    (University of Texas at San Antonio)

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    Abstract

    This paper examines the impact of information security breaches on organizational performance. Up to date, there have been only a few empirical academic studies that have investigated this issue and they have investigated information security breaches with the focus on the short-term impact on the market value of the firm. This study offers an alternate approach to investigate this issue as it explores the impact of breaches on financial performance of the firm, one year after the breach. Using a “matched sampling” methodology, we explored the impact of each type of breach (i.e. confidentiality, integrity, and availability) and also by IT intensity and size. Our results suggest that the direction of the impact (i.e. positive, negative) is dependent on the type of security breaches and also the impact of IT intensive firms is different from non-IT intensive firms. Our study also includes some important implications for managers and stock market investors.

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    File URL: http://business.utsa.edu/wps/IS/0040IS-299-2008.pdf
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    Bibliographic Info

    Paper provided by College of Business, University of Texas at San Antonio in its series Working Papers with number 0040.

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    Length: 31 pages
    Date of creation:
    Date of revision:
    Handle: RePEc:tsa:wpaper:0040

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    Related research

    Keywords: Information security; impact; security breach; organizational performance; confidentiality; integrity; availability;

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    References

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    1. Mandel, Naomi, 2003. " Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking," Journal of Consumer Research, University of Chicago Press, vol. 30(1), pages 30-40, June.
    2. Folkes, Valerie S, 1984. " Consumer Reactions to Product Failure: An Attributional Approach," Journal of Consumer Research, University of Chicago Press, vol. 10(4), pages 398-409, March.
    3. Sharon Ng & Michael J. Houston, 2006. "Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations," Journal of Consumer Research, University of Chicago Press, vol. 32(4), pages 519-529, 03.
    4. Sucharita Chandran & Vicki G. Morwitz, 2005. "Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective," Journal of Consumer Research, University of Chicago Press, vol. 32(2), pages 249-259, 09.
    5. Sullivan, Mary, 1990. "Measuring Image Spillovers in Umbrella-Branded Products," The Journal of Business, University of Chicago Press, vol. 63(3), pages 309-29, July.
    6. Alokparna Basu Monga & Deborah Roedder John, 2007. "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking," Journal of Consumer Research, University of Chicago Press, vol. 33(4), pages 529-536, December.
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