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Behavioral intention and continued adoption of Facebook: An exploratory study of graduate students in Bangladesh during the Covid-19 pandemic

Author

Listed:
  • Hossain Md. Motaher

    (Ph.D., Professor, Institute of Business Administration (IBA), Jahangirnagar University, Bangladesh)

  • Zahidul Islam K. M.

    (Ph.D,. Professor, Institute of Business Administration (IBA), Jahangirnagar University, Bangladesh)

  • Masud Abdullah Al

    (Ph.D., Assistant Professor, Department of Management Studies, University of Barishal, Bangladesh)

  • Biswas Sukanta

    (Independent Researcher, Department of Management Studies, University of Barishal, Bangladesh)

  • Hossain Md. Alamgir

    (Associate Professor, Department of Management, Hajee Mohammad Danesh Science and Technology University)

Abstract

Behavioral intention and continued adoption of Facebook: An exploratory study of graduate students in Bangladesh during the Covid-19 pandemic

Suggested Citation

  • Hossain Md. Motaher & Zahidul Islam K. M. & Masud Abdullah Al & Biswas Sukanta & Hossain Md. Alamgir, 2021. "Behavioral intention and continued adoption of Facebook: An exploratory study of graduate students in Bangladesh during the Covid-19 pandemic," Management, Sciendo, vol. 25(2), pages 153-186, December.
    • Handle: RePEc:vrs:manmen:v:25:y:2021:i:2:p:153-186:n:8
    DOI: 10.2478/manment-2019-0078
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    References listed on IDEAS

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    7. Abdullah Al Masud & Md. Alamgir Hossain & Dhiman Kumer Roy & Md. Shakhawat Hossain & Md. Nurun Nabi & Aireen Ferdous & Mir Tebrak Hossain, 2021. "Global Pandemic Situation, Responses and Measures in Bangladesh: New Normal and Sustainability Perspective," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 11(7), pages 314-332.
    8. Alalwan, Ali Abdallah & Dwivedi, Yogesh K. & Rana, Nripendra P. & Algharabat, Raed, 2018. "Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 125-138.
    9. Jie Zhang & Terry Daugherty, 2009. "Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication," American Journal of Business, Emerald Group Publishing Limited, vol. 24(2), pages 53-64, October.
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    12. Krzysztof Goniewicz & Amir Khorram-Manesh & Attila J. Hertelendy & Mariusz Goniewicz & Katarzyna Naylor & Frederick M. Burkle, 2020. "Current Response and Management Decisions of the European Union to the COVID-19 Outbreak: A Review," Sustainability, MDPI, vol. 12(9), pages 1-12, May.
    13. Md. Alamgir Hossain & Minho Kim, 2018. "Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?," Sustainability, MDPI, vol. 10(7), pages 1-15, July.
    14. William Jen & Kai-Chieh Hu, 2003. "Application of perceived value model to identify factors affecting passengers' repurchase intentions on city bus: A case of the Taipei metropolitan area," Transportation, Springer, vol. 30(3), pages 307-327, August.
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    Cited by:

    1. Maosheng Yang & Ping Li & Honghong Zhou & Zeyu Li & Lei Feng, 2023. "Understanding the Impact Mechanism of User Behavior Pattern toward Real Estate APP Platforms in the Post-COVID Era: A Quantitative Analysis," Sustainability, MDPI, vol. 15(11), pages 1-21, June.

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    More about this item

    Keywords

    Social-media; Students; Covid-19; Technology acceptance model (TAM);
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • P36 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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