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Competitive strategy model for Purbalingga batik

Author

Listed:
  • Suliyanto
  • Siti Zulaikha Wulandari
  • Weni Novandari

    (Economics Faculty, Jenderal Soedirman University
    Economics Faculty, Jenderal Soedirman University
    Economics Faculty, Jenderal Soedirman University)

Abstract

Batik Purbalingga has a promising role to increase society?s welfare in Purbalingga. This study aims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik, using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threats and Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik. It finds that the operational factor, human resources, marketing, financial and business environment are constraints to the formulating process, with operational factor as the dominant one. It suggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy for Purbalingga Batik

Suggested Citation

  • Suliyanto & Siti Zulaikha Wulandari & Weni Novandari, 2012. "Competitive strategy model for Purbalingga batik," Economic Journal of Emerging Markets, Universitas Islam Indonesia, vol. 4(2), pages 169-185, April.
    • Handle: RePEc:uii:journl:v:2:y:2010:i:2:p:169-185
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    References listed on IDEAS

    as
    1. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    2. Lu, Jane W., 2003. "The evolving contributions in international strategic management research," Journal of International Management, Elsevier, vol. 9(2), pages 193-213.
    3. Bruton, Garry D. & Lohrke, Franz T. & Lu, Jane W., 2004. "The evolving definition of what comprises international strategic management research," Journal of International Management, Elsevier, vol. 10(3), pages 413-429.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Competitive strategy; analytical hierarchy process; quantitative strategic planning matrix; purbalingga batik;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis

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