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Conjoint Analysis of Price Premiums for Hotel Amenities

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  • Goldberg, Stephen M
  • Green, Paul E
  • Wind, Yoram

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  • Goldberg, Stephen M & Green, Paul E & Wind, Yoram, 1984. "Conjoint Analysis of Price Premiums for Hotel Amenities," The Journal of Business, University of Chicago Press, vol. 57(1), pages 111-132, January.
    • Handle: RePEc:ucp:jnlbus:v:57:y:1984:i:1:p:s111-32
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    1. Harlam, Bari A. & Krishna, Aradhna & Lehmann, Donald R. & Mela, Carl, 1995. "Impact of bundle type, price framing and familiarity on purchase intention for the bundle," Journal of Business Research, Elsevier, vol. 33(1), pages 57-66, May.
    2. Mikkonen, Karri & Niskanen, Hanna & Pynnönen, Mikko & Hallikas, Jukka, 2015. "The presence of emotional factors: An empirical exploration of bundle purchasing process," Telecommunications Policy, Elsevier, vol. 39(8), pages 642-657.
    3. Asli D. A. Tasci, 2020. "Exploring the analytics for linking consumer-based brand equity (CBBE) and financial-based brand equity (FBBE) of destination or place brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 36-59, March.
    4. Michael Steiner & Andreas Eggert & Wolfgang Ulaga & Klaus Backhaus, 2016. "Do customized service packages impede value capture in industrial markets?," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 151-165, March.
    5. P. Seetharaman & Siddhartha Chib & Andrew Ainslie & Peter Boatwright & Tat Chan & Sachin Gupta & Nitin Mehta & Vithala Rao & Andrei Strijnev, 2005. "Models of Multi-Category Choice Behavior," Marketing Letters, Springer, vol. 16(3), pages 239-254, December.
    6. Dhebar, Anirudh, 2023. "Preinstalled functionality as a service," Business Horizons, Elsevier, vol. 66(5), pages 643-653.
    7. Jonas R. Jahnert & Hato Schmeiser & Florian Schreiber, 2022. "Pricing strategies in the German term life insurance market: An empirical analysis," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 25(1), pages 19-34, April.
    8. Cermak, Gregory W., 1996. "Budget allocation as a measure of potential demand," Journal of Economic Psychology, Elsevier, vol. 17(5), pages 591-613, November.
    9. Vivek Kumar Verma & Bibhas Chandra, 2018. "Sustainability and customers’ hotel choice behaviour: a choice-based conjoint analysis approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(3), pages 1347-1363, June.
    10. R. Andrew Butters & Thomas N. Hubbard, 2019. "Industry Structure, Segmentation, and Competition in the U.S. Hotel Industry," NBER Working Papers 26579, National Bureau of Economic Research, Inc.
    11. Baldin, Andrea, 2017. "A DEA approach for selecting a bundle of tickets for performing arts events," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 190-200.
    12. Bikram Ghosh & Subramanian Balachander, 2007. "Research Note--Competitive Bundling and Counterbundling with Generalist and Specialist Firms," Management Science, INFORMS, vol. 53(1), pages 159-168, January.
    13. Kamel Jedidi & Sharan Jagpal & Puneet Manchanda, 2003. "Measuring Heterogeneous Reservation Prices for Product Bundles," Marketing Science, INFORMS, vol. 22(1), pages 107-130, July.
    14. Paulo Martins & Paula Rodrigues & Carlos Martins & Teresa Barros & Nelson Duarte & Rebecca Kechen Dong & Yiyi Liao & Ubaldo Comite & Xiaoguang Yue, 2021. "Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in Portugal," JRFM, MDPI, vol. 14(5), pages 1-19, April.
    15. Dahlstrom, Robert & Haugland, Sven A. & Nygaard, Arne & Rokkan, Aksel I., 2009. "Governance structures in the hotel industry," Journal of Business Research, Elsevier, vol. 62(8), pages 841-847, August.
    16. Simonin, Bernard L. & Ruth, Julie A., 1995. "Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in," Journal of Business Research, Elsevier, vol. 33(3), pages 219-230, July.
    17. Lee, Hsiao-Ching & Tsai, Dung Chun & Wu, Ming-De, 2011. "The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 455-462.
    18. Marine Le Gall-Ely, 2009. "Définition, mesure et déterminants du consentement à payer du consommateur : synthèse critique et voies de recherche," Post-Print hal-00522826, HAL.
    19. Xia, Lan & Bechwati, Nada Nasr, 2021. "Maximizing what? The effect of maximizing mindset on the evaluation of product bundles," Journal of Business Research, Elsevier, vol. 128(C), pages 314-325.

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