The Measurement of Cumulative Advertising Effects
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Business.
Volume (Year): 38 (1964)
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- Palomares, Rafaela Dios, 2002. "Efficiency and Productivity in the Spanish Food Distribution Sector," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24828, European Association of Agricultural Economists.
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- Mesak, Hani I. & Ellis, T. Selwyn, 2009. "On the superiority of pulsing under a concave advertising market potential function," European Journal of Operational Research, Elsevier, vol. 194(2), pages 608-627, April.
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