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ICT adoption in Cameroon SME: application of Bass diffusion model

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  • Habib Ntwoku
  • Solomon Negash
  • Peter Meso

Abstract

In almost all low-income countries, small- and medium-sized enterprises (SMEs) are a primary engine for the country’s economic development. While many information and communications technology (ICT) diffusion studies exist, only few focus on low-income countries and even fewer employ Bass-based analysis to examine ICT diffusion in these countries. This study applies the Bass diffusion model to understand SME adoption of ICT in Cameroon, a low-income country. The Bass model was employed because of its predictive capacity. We find that diffusion of ICT among SMEs in the context of a low-income economy is largely driven by forces of imitation rather than forces of innovation. Contributing to practice, this study finds that SMEs with greater sizes, multiple plants, and whose owners have higher education have a greater tendency to adopt ICT early. The theoretical contribution of the paper is applying the well-recognized Bass model from marketing to the IT/IS field and applying it within a low-income country environment by evaluating diffusion of ICTs among SMEs in Cameroon.

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  • Habib Ntwoku & Solomon Negash & Peter Meso, 2017. "ICT adoption in Cameroon SME: application of Bass diffusion model," Information Technology for Development, Taylor & Francis Journals, vol. 23(2), pages 296-317, April.
    • Handle: RePEc:taf:titdxx:v:23:y:2017:i:2:p:296-317
    DOI: 10.1080/02681102.2017.1289884
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    3. Bui Thi Quynh Dao & Le Thi Thuy Hue & Nguyen Ngoc Van Khanh & Nguyen Lam Thanh Ngan & Vu Thuy Hong Phuoc, 2021. "The Impact of ICT on Technical Efficiency of Vietnam’s Enterprises," International Journal of Economics and Financial Research, Academic Research Publishing Group, vol. 7(2), pages 65-73, 06-2021.
    4. Shi, Yingying & Zeng, Yongchao & Engo, Jean & Han, Botang & Li, Yang & Muehleisen, Ralph T., 2020. "Leveraging inter-firm influence in the diffusion of energy efficiency technologies: An agent-based model," Applied Energy, Elsevier, vol. 263(C).
    5. Alejandro Cataldo & Sergio Almuna & Rocío Briones & Gabriela Bustos & Robert McQueen, 2018. "IT Diffusion, Implementation and Assimilation in Micro-Businesses – an Exploratory Study Based on a Process Approach," Systemic Practice and Action Research, Springer, vol. 31(6), pages 657-674, December.
    6. Kumar, Rajeev Ranjan & Guha, Pritha & Chakraborty, Abhishek, 2022. "Comparative assessment and selection of electric vehicle diffusion models: A global outlook," Energy, Elsevier, vol. 238(PC).
    7. Laith T. Khrais & Abdullah M. Alghamdi, 2022. "Factors That Affect Digital Innovation Sustainability among SMEs in the Middle East Region," Sustainability, MDPI, vol. 14(14), pages 1-13, July.
    8. Naradda Gamage, Sisira Kumara & Ekanayake, EMS & Abeyrathne, GAKNJ & Prasanna, RPIR & Jayasundara, JMSB & Rajapakshe, PSK, 2019. "Global Challenges and Survival Strategies of the SMEs in the Era of Economic Globalization: A Systematic Review," MPRA Paper 98419, University Library of Munich, Germany.
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