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Adaptation and Change in Creative Clusters: Findings from Vienna's New Media Sector

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  • Tanja Sinozic
  • Franz Tödtling

Abstract

This paper investigates some of the features of technological heterogeneity in the New Media cluster in Vienna and the local and global factors that have shaped territorial learning conditions over time. Technological heterogeneity is given a central role in cluster evolution for the expansion of local capacities and opportunities for change. In this paper, it is argued that technological heterogeneity is an important but insufficient motor for cluster evolution. Rather, what is required are local technological capabilities and learning conditions for the exploitation of technologies for operations and procedures that are relevant for firm and cluster performance, as posited by evolutionary theories of technical change. These perspectives are used to interpret the complex, variegated and partially unpredictable features of technological heterogeneity in the New Media cluster in Vienna, revealing the importance of the capabilities embodied in people and local conditions of managing uncertainty mediated via heterogeneity in products, processes and client needs. For this sector, conditions of technological instability create increasing importance for local learning and networks if clusters are to be propelled more deeply into existent or more radically into novel specializations.

Suggested Citation

  • Tanja Sinozic & Franz Tödtling, 2015. "Adaptation and Change in Creative Clusters: Findings from Vienna's New Media Sector," European Planning Studies, Taylor & Francis Journals, vol. 23(10), pages 1975-1992, October.
    • Handle: RePEc:taf:eurpls:v:23:y:2015:i:10:p:1975-1992
    DOI: 10.1080/09654313.2014.946641
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    Cited by:

    1. Dirk Fornahl & Robert Hassink & Max-Peter Menzel, 2015. "Broadening Our Knowledge on Cluster Evolution," European Planning Studies, Taylor & Francis Journals, vol. 23(10), pages 1921-1931, October.
    2. Tödtling, Franz & Auer, Alexander & Sinozic, Tanja, 2014. "Driving factors for cluster development - Which kind of spatial rootedness and change?," SRE-Discussion Papers 2014/06, WU Vienna University of Economics and Business.
    3. Daniel A. Skog, 2016. "Local game, global rules: exploring technological heterogeneity exploitation in digital creative cluster evolution," Industry and Innovation, Taylor & Francis Journals, vol. 23(6), pages 531-550, August.
    4. Franz Tödtling & Alexander Auer, 2021. "Knowledge bases, innovation and multi-scalar relationships: which kind of territorial boundedness of industrial clusters?," Chapters, in: Dirk Fornahl & Nils Grashof (ed.), The Globalization of Regional Clusters, chapter 7, pages 163-188, Edward Elgar Publishing.

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