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The effect of knowledge on the disparity between hypothetical and real willingness to pay

Author

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  • Massimo Paradiso
  • Antonella Trisorio

Abstract

The use of a contingent valuation (CV) method is controversial among economists because it is based on hypothetical rather than real economic choices. This paper reports the results of an experiment designed to elicit the real and the hypothetical willingness to pay (WTP) for a private good. The effect of different settings of knowledge (direct and indirect) of the good on subjects' valuation behaviour are investigated. The findings show that (i) a direct knowledge of the good reduces the observed disparity between hypothetical and real WTP; and that (ii) different settings of knowledge generate different perceptions of the characteristics of the good.

Suggested Citation

  • Massimo Paradiso & Antonella Trisorio, 2001. "The effect of knowledge on the disparity between hypothetical and real willingness to pay," Applied Economics, Taylor & Francis Journals, vol. 33(11), pages 1359-1364.
    • Handle: RePEc:taf:applec:v:33:y:2001:i:11:p:1359-1364
    DOI: 10.1080/00036840152478039
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    Cited by:

    1. Ik-Chang Choi & Hyun No Kim & Hio-Jung Shin & John Tenhunen & Trung Thanh Nguyen, 2017. "Economic Valuation of the Aquatic Biodiversity Conservation in South Korea: Correcting for the Endogeneity Bias in Contingent Valuation," Sustainability, MDPI, vol. 9(6), pages 1-20, June.
    2. Joo Heon Park & Douglas L. MacLachlan, 2013. "Estimating willingness to pay by risk adjustment mechanism," Applied Economics, Taylor & Francis Journals, vol. 45(1), pages 37-46, January.
    3. Kanya, Lucy & Sanghera, Sabina & Lewin, Alex & Fox-Rushby, Julia, 2019. "The criterion validity of willingness to pay methods: A systematic review and meta-analysis of the evidence," Social Science & Medicine, Elsevier, vol. 232(C), pages 238-261.
    4. M. R. Bhatia & J. A. Fox-Rushby, 2003. "Validity of Willingness to Pay: hypothetical versus actual payment," Applied Economics Letters, Taylor & Francis Journals, vol. 10(12), pages 737-740.
    5. Jayson L. Lusk, 2003. "Effects of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(4), pages 840-856.
    6. Kanya, Lucy & Saghera, Sabina & Lewin, Alex & Fox-Rushby, Julia, 2019. "The criterion validity of willingness to pay methods: a systematic review and meta-analysis of the evidence," LSE Research Online Documents on Economics 100741, London School of Economics and Political Science, LSE Library.
    7. repec:ebl:ecbull:v:3:y:2004:i:6:p:1-13 is not listed on IDEAS
    8. Garces-Voisenat, Juan-Pedro & Mukherjee, Zinnia, 2016. "Paying for green energy: The case of the Chilean Patagonia," Journal of Policy Modeling, Elsevier, vol. 38(2), pages 397-414.
    9. Royalty, Anne Beeson & Hagens, John, 2005. "The effect of premiums on the decision to participate in health insurance and other fringe benefits offered by the employer: evidence from a real-world experiment," Journal of Health Economics, Elsevier, vol. 24(1), pages 95-112, January.
    10. Finocchiaro Castro Massimo, 2004. "Cultural Education and the Voluntary Provision of Cultural Goods: An Experimental Study," Experimental 0404002, University Library of Munich, Germany.
    11. Joseph Little & Robert Berrens, 2004. "Explaining Disparities between Actual and Hypothetical Stated Values: Further Investigation Using Meta-Analysis," Economics Bulletin, AccessEcon, vol. 3(6), pages 1-13.
    12. Joe L. Parcell & Jason R.V. Franken & Maria Cox & David J. Patterson & Richard F. Randle, 2010. "Buyers’ perceptions of importance and willingness‐to‐pay for certain attributes of source and production verified bred heifers," Agricultural Economics, International Association of Agricultural Economists, vol. 41(5), pages 463-470, September.
    13. Murat Isik, 2006. "An experimental analysis of impacts of uncertainty and irreversibility on willingness-to-pay," Applied Economics Letters, Taylor & Francis Journals, vol. 13(2), pages 67-72.
    14. Giles Atkinson & Susana Mourato & Stefan Szymanski & Ece Ozdemiroglu, 2008. "Are We Willing to Pay Enough to `Back the Bid'?: Valuing the Intangible Impacts of London's Bid to Host the 2012 Summer Olympic Games," Urban Studies, Urban Studies Journal Limited, vol. 45(2), pages 419-444, February.
    15. Ressurreição, Adriana & Gibbons, James & Dentinho, Tomaz Ponce & Kaiser, Michel & Santos, Ricardo S. & Edwards-Jones, Gareth, 2011. "Economic valuation of species loss in the open sea," Ecological Economics, Elsevier, vol. 70(4), pages 729-739, February.
    16. Lyssenko, Nikita & Martinez-Espineira, Roberto, 2009. "`Been there done that': Disentangling option value effects from user heterogeneity when valuing natural resources with a use component," MPRA Paper 21976, University Library of Munich, Germany, revised 08 Apr 2010.
    17. Pallab Mozumder & Robert P. Berrens, 2007. "Investigating hypothetical bias: induced-value tests of the referendum voting mechanism with uncertainty," Applied Economics Letters, Taylor & Francis Journals, vol. 14(10), pages 705-709.
    18. Jorgensen, Bradley S. & Syme, Geoffrey J. & Nancarrow, Blair E., 2006. "The role of uncertainty in the relationship between fairness evaluations and willingness to pay," Ecological Economics, Elsevier, vol. 56(1), pages 104-124, January.
    19. Kniivila, Matleena, 2006. "Users and non-users of conservation areas: Are there differences in WTP, motives and the validity of responses in CVM surveys?," Ecological Economics, Elsevier, vol. 59(4), pages 530-539, October.
    20. Andrea Morone & Paola Tiranzoni, 2020. "Bargaining in a "Pawn Shop": A field experiment to study WTA," Framed Field Experiments 00702, The Field Experiments Website.

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