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Competitiveness of horticultural products as a precondition of industry development

Author

Listed:
  • Olena Bohdaniuk

    (National University of Life and Environmental Sciences of Ukraine, Ukraine)

  • Ruslan Buriak

    (National University of Life and Environmental Sciences of Ukraine, Ukraine)

  • Vasyl Savchuk

    (National University of Life and Environmental Sciences of Ukraine, Ukraine)

Abstract

Modern world globalization processes, a highly competitive environment and meeting the requirements of national interests, place new demands on the strategy of development of the horticultural industry in Ukraine, which should be aimed at increasing the competitiveness of fruit and berry products, its quality and environmental safety. Issues of competitiveness, quality and safety of agricultural products — are the most important among research of scientists, especially in developing countries. Improving the quality and safety of agricultural products is one of the main strategies for the development of agriculture in Ukraine; therefore, economic indicators are depreciated on the secondary plan: profit, profitability level, and the indicators of biological and social value of products become priority. That is why the main purpose of writing the article is to clarify and improve the indicators of assessing the competitiveness of horticultural products as a precondition for the development of the industry, its competitiveness. To achieve the research purpose the state of the industry, its competitive advantages was analyzed; an expert evaluation of the main parameters of the competitiveness of fruit and berry products was carried out, a survey was carried out by both producers and consumers of products on the importance of individual indicators in assessing the overall competitiveness of products. As a result of the conducted research, the methodology of evaluating the competitiveness of fruit and berry products with the account of biological, ecological, production and economic parameters was specified and the main technological stages of the formation of these indicators in horticulture were determined.

Suggested Citation

  • Olena Bohdaniuk & Ruslan Buriak & Vasyl Savchuk, 2019. "Competitiveness of horticultural products as a precondition of industry development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1587-1601, June.
    • Handle: RePEc:ssi:jouesi:v:6:y:2019:i:4:p:1587-1601
    DOI: 10.9770/jesi.2019.6.4(3)
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    References listed on IDEAS

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    1. VAN DEN BROECK, Goedele & MAERTENS, Miet, 2016. "Horticultural exports and food security in developing countries," Working Papers 232595, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
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    Cited by:

    1. O.Yu. Voronkova & E.G. Perepechkina & R.A. Shichiyakh & V.I. Kuts & P.A. Sungurov & G.V. Glazkova, 2019. "Ecological and Economic Potential and Prospects for Organic Production in the Regions of Russia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 583-594.
    2. Galimkair Mutanov & Sayabek Ziyadin & Aijaz Shaikh, 2019. "Graphic model for evaluating the competitiveness and eco-efficiency of eco-innovative projects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 2136-2158, June.

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    More about this item

    Keywords

    competitiveness of products; horticulture; fruit and berry products; product quality; product safety; Ukraine;
    All these keywords.

    JEL classification:

    • E23 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Production
    • P32 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Collectives; Communes; Agricultural Institutions
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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