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Advertising coordination games of a manufacturer and a retailer while introducing a new product

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Author Info
Alessandra Buratto ()
Luca Grosset ()
Bruno Viscolani ()

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Abstract

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File URL: http://hdl.handle.net/10.1007/s11750-007-0019-y
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Publisher Info
Article provided by Springer in its journal TOP.

Volume (Year): 15 (2007)
Issue (Month): 2 (December)
Pages: 307-321
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Handle: RePEc:spr:topjnl:v:15:y:2007:i:2:p:307-321

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Web page: http://www.springerlink.com/link.asp?id=120409

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Related research
Keywords: Advertising Market segmentation Distribution channel Nash equilibrium Stackelberg equilibrium 49N90 90B60

References listed on IDEAS
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  1. Luca Grosset & Bruno Viscolani, 2004. "Advertising for a new product introduction: A stochastic approach," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer, vol. 12(1), pages 149-167, June. [Downloadable!] (restricted)
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This page was last updated on 2008-7-16.

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