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Why do individuals word-of-mouth destinations they never visited?

Author

Listed:
  • Wee-Kheng Tan

    (National Sun Yat-Sen University)

  • Ching-Hsiang Lin

    (National Sun Yat-Sen University)

Abstract

This study investigates the insufficiently researched issue of individuals who have not visited a destination recommending it to others via traditional word-of-mouth (tWOM) and electronic WOM on social networking sites (sWOM). Leisure constraints (lack of interest, time, companion, and money) are analyzed as possible predictors of WOM recommendations. Partial least squares analysis on data from 355 individuals who have never visited London (196 and 159 under tWOM and sWOM scenarios, respectively) shows leisure constraints exhibit restraining (with lack of interest contributing negatively to sWOM recommendations) and enabling (with lack of time contributing positively to tWOM recommendations) potential as recommendation motivators.

Suggested Citation

  • Wee-Kheng Tan & Ching-Hsiang Lin, 2021. "Why do individuals word-of-mouth destinations they never visited?," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 131-149, March.
    • Handle: RePEc:spr:svcbiz:v:15:y:2021:i:1:d:10.1007_s11628-021-00436-x
    DOI: 10.1007/s11628-021-00436-x
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    References listed on IDEAS

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    Cited by:

    1. Adina Andra Triandafil & Alexandra Cristina Dinu & Florina Puie (Razvanta), 2021. "Destination Management Organizations: A Systematization Of Recent Literature With A Focus On New Research Trends," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 3(2), pages 56-63.
    2. Narcís Bassols-Gardella & Lluís Coromina, 2022. "The perceived image of multi-asset tourist destinations: investigating congruence across different content types," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 57-75, March.
    3. Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2023. "Motivations and attitudes towards consulting eWOM when booking accommodation," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 557-578, June.

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