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Losses make choices nonpositional

Author

Listed:
  • Sergio Da Silva

    (Federal University of Santa Catarina
    Federal University of Santa Catarina
    Federal University of Espirito Santo)

  • Raul Matsushita

    (University of Brasilia
    University of Brasilia
    University of Brasilia)

  • Vanessa Valcanover

    (Federal University of Santa Catarina)

  • Jessica Campara

    (Energia College)

  • Newton Da Costa

    (Federal University of Santa Catarina)

Abstract

Positional decisions are influenced by context. We argue here that the peculiarities of such contexts boil down to choices in the domain of gains versus choices in the domain of losses. A total of 420 people completed one gain domain questionnaire and 445 completed one loss domain questionnaire. The survey evidence suggests that positional choices in the domain of gains shift to nonpositional choices in the domain of losses. This implies that losses are personal rather than positional. The literature identifies several contexts and the contribution of this paper is to condense them all into a single framework.

Suggested Citation

  • Sergio Da Silva & Raul Matsushita & Vanessa Valcanover & Jessica Campara & Newton Da Costa, 2022. "Losses make choices nonpositional," SN Business & Economics, Springer, vol. 2(11), pages 1-11, November.
    • Handle: RePEc:spr:snbeco:v:2:y:2022:i:11:d:10.1007_s43546-022-00360-w
    DOI: 10.1007/s43546-022-00360-w
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    References listed on IDEAS

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    More about this item

    Keywords

    Positional choices; Domain of gains; Domain of losses;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D1 - Microeconomics - - Household Behavior
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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