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Water conservation campaigns and citizen perceptions: the drought of 2007–2008 in the Metropolitan Area of Barcelona

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  • Hug March
  • Laia Domènech
  • David Saurí

Abstract

Droughts are expected to become more common in Mediterranean urban contexts during the next decades. Water conservation campaigns are a crucial part of drought management actions but doubts remain regarding their effectiveness once the drought period has finished. In this paper and taking the example of the Metropolitan Area of Barcelona, we present the results of a survey on drought perception and behaviour undertaken for 437 households of this area. Conservation messages were compared with household perception and conservation behaviours. Results indicate that conservation campaigns were successful in raising awareness about the drought, but messages failed to target specific uses (indoor/outdoor). Against a backdrop of decreasing consumption per capita in the compact urban areas, future conservation campaigns must be aware of these factors if the conservation burden is not to fall on those already consuming very little water. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Hug March & Laia Domènech & David Saurí, 2013. "Water conservation campaigns and citizen perceptions: the drought of 2007–2008 in the Metropolitan Area of Barcelona," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 65(3), pages 1951-1966, February.
    • Handle: RePEc:spr:nathaz:v:65:y:2013:i:3:p:1951-1966
    DOI: 10.1007/s11069-012-0456-2
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    References listed on IDEAS

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    1. Mary E. Renwick & Sandra O. Archibald, 1998. "Demand Side Management Policies for Residential Water Use: Who Bears the Conservation Burden?," Land Economics, University of Wisconsin Press, vol. 74(3), pages 343-359.
    2. Gilg, Andrew & Barr, Stewart, 2006. "Behavioural attitudes towards water saving? Evidence from a study of environmental actions," Ecological Economics, Elsevier, vol. 57(3), pages 400-414, May.
    3. Hug March & Judit Perarnau & David Saur�, 2012. "Exploring the Links between Immigration, Ageing and Domestic Water Consumption: The Case of the Metropolitan Area of Barcelona," Regional Studies, Taylor & Francis Journals, vol. 46(2), pages 229-244, April.
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    Cited by:

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    2. Valentine, Scott Victor & Sovacool, Benjamin K., 2019. "Energy transitions and mass publics: Manipulating public perception and ideological entrenchment in Japanese nuclear power policy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 101(C), pages 295-304.
    3. Mariusz Starzec & Józef Dziopak & Daniel Słyś, 2020. "An Analysis of Stormwater Management Variants in Urban Catchments," Resources, MDPI, vol. 9(2), pages 1-17, February.
    4. Julia Urquijo & Lucia De Stefano, 2016. "Perception of Drought and Local Responses by Farmers: A Perspective from the Jucar River Basin, Spain," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 30(2), pages 577-591, January.

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