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The emergence of native multi-sided platforms and their influence on incumbents

Author

Listed:
  • Andreas Hein

    (Technical University of Munich, Chair for Information Systems)

  • Maximilian Schreieck

    (Technical University of Munich, Chair for Information Systems)

  • Manuel Wiesche

    (Technical University of Munich, Chair for Information Systems)

  • Markus Böhm

    (Technical University of Munich, Chair for Information Systems)

  • Helmut Krcmar

    (Technical University of Munich, Chair for Information Systems)

Abstract

Multi-sided platforms (MSPs) are one of the dominant designs of the digital age. However, prior research focuses mainly on established MSPs, leaving little insight into their emergence. We use the literature on technological trajectories and technology diffusion to derive four propositions that increase our understanding on the emergence of MSPs. The propositions include the emergence of native MSPs based on the assimilation of technologies in technological trajectories; how uncertainty influences incumbents to not follow those trajectories; how native MSPs create new demand; and how this demand eventually triggers the transformation process of incumbents to transform toward an MSP provider. We conduct a multiple-case study in the context of mobility services with three native MSP companies along with an incumbent that is transforming toward an MSP provider. The resulting process model shows that MSPs follow a process of sense-making and bricolage to assemble a service-oriented architecture, contrary to the incumbent who adopts technologies according to its institutional logic to improve existing products and processes.

Suggested Citation

  • Andreas Hein & Maximilian Schreieck & Manuel Wiesche & Markus Böhm & Helmut Krcmar, 2019. "The emergence of native multi-sided platforms and their influence on incumbents," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 631-647, December.
    • Handle: RePEc:spr:elmark:v:29:y:2019:i:4:d:10.1007_s12525-019-00350-1
    DOI: 10.1007/s12525-019-00350-1
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    2. Yuki Inoue & Takeshi Takenaka & Takami Kasasaku & Tadafumi Tamegai & Ryohei Arai, 2023. "How to design platform ecosystems by intrapreneurs: Implications from action design research on IoT-based platform," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-26, December.
    3. Nizar Abdelkafi & Christina Raasch & Angela Roth & R. Srinivasan, 2019. "Multi-sided platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 553-559, December.
    4. Sandip Mukhopadhyay & Jason Whalley, 2022. "The emergence and evolution of a disruptive platform ecosystem: evidence from the Indian mobile services industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 669-686, June.
    5. Jörg Weking & Michael Mandalenakis & Andreas Hein & Sebastian Hermes & Markus Böhm & Helmut Krcmar, 2020. "The impact of blockchain technology on business models – a taxonomy and archetypal patterns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(2), pages 285-305, June.
    6. Andreas Hein & Maximilian Schreieck & Tobias Riasanow & David Soto Setzke & Manuel Wiesche & Markus Böhm & Helmut Krcmar, 2020. "Digital platform ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 87-98, March.
    7. Martin Engert & Julia Evers & Andreas Hein & Helmut Krcmar, 2022. "The Engagement of Complementors and the Role of Platform Boundary Resources in e-Commerce Platform Ecosystems," Information Systems Frontiers, Springer, vol. 24(6), pages 2007-2025, December.
    8. Khelladi, Insaf & Castellano, Sylvaine & Hobeika, Janine & Perano, Mirko & Rutambuka, David, 2022. "Customer knowledge hiding behavior in service multi-sided platforms," Journal of Business Research, Elsevier, vol. 140(C), pages 482-490.
    9. Rantala, Tero & Ukko, Juhani & Nasiri, Mina & Saunila, Minna, 2023. "Shifting focus of value creation through industrial digital twins—From internal application to ecosystem-level utilization," Technovation, Elsevier, vol. 125(C).
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