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Social commerce—state-of-the-art and future research directions

Author

Listed:
  • Catherine Baethge

    (University of Regensburg)

  • Julia Klier

    (University of Regensburg)

  • Mathias Klier

    (University of Ulm)

Abstract

In recent years, social commerce evolved into an emerging phenomenon of global interest for marketers, businesses, and researchers alike. In light of this development, it is not surprising that the number of publications focusing on this phenomenon at the interplay of electronic commerce and social media has been rising substantially. The goal of this paper is to provide a structured overview of social commerce research by means of a structured literature review. Based on our literature search between 2007 and 2014 resulting in 116 published papers, we carve out and assess the knowledge and the research areas that have been predominantly addressed by the Information Systems, Electronic Commerce, and Marketing research community so far. By providing a research agenda, we hope that our results will stimulate and guide future research in this exciting field.

Suggested Citation

  • Catherine Baethge & Julia Klier & Mathias Klier, 2016. "Social commerce—state-of-the-art and future research directions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 269-290, August.
    • Handle: RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-016-0225-2
    DOI: 10.1007/s12525-016-0225-2
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    References listed on IDEAS

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    Cited by:

    1. Vaggelis Saprikis & Giorgos Avlogiaris, 2023. "Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’," Electronic Commerce Research, Springer, vol. 23(1), pages 511-540, March.
    2. Shih-Wei Chou, 2021. "Understanding crowdsourcing adoption based on IT managers’ decision," Information Technology and Management, Springer, vol. 22(4), pages 245-263, December.
    3. Yi Cui & Jian Mou & Yanping Liu, 2018. "Knowledge mapping of social commerce research: a visual analysis using CiteSpace," Electronic Commerce Research, Springer, vol. 18(4), pages 837-868, December.
    4. Kefan Xie & Zimei Liu & Long Chen & Weiyong Zhang & Sishi Liu & Sohail S. Chaudhry, 2019. "Success factors and complex dynamics of crowdfunding: An empirical research on Taobao platform in China," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(2), pages 187-199, June.
    5. Rainer Alt, 2016. "Electronic Markets on customer-orientation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 195-198, August.
    6. Razaz Waheeb Attar & Ahlam Almusharraf & Areej Alfawaz & Nick Hajli, 2022. "New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review," Sustainability, MDPI, vol. 14(23), pages 1-38, November.
    7. Rainer Alt, 2018. "Electronic Markets and current general research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 123-128, May.
    8. Erik Ernesto Vazquez, 2021. "Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 139-157, March.
    9. Sonia Camacho & Andrés Barrios, 2022. "Social commerce affordances for female entrepreneurship: the case of Facebook," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1145-1167, September.
    10. Hui Li & Narisa Zhao, 2019. "Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    11. Weeks, Jessica Babin & Smith, Keith Marion & Hulland, John, 2021. "Consumer brand curation on social shopping sites," Journal of Business Research, Elsevier, vol. 133(C), pages 399-408.
    12. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2022. "Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage," Sustainability, MDPI, vol. 14(22), pages 1-14, November.
    13. Mou, Jian & Benyoucef, Morad, 2021. "Consumer behavior in social commerce: Results from a meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    14. Ricardo Buettner, 2017. "Getting a job via career-oriented social networking markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 371-385, November.
    15. Rohit Yadav & Tripti Mahara, 2020. "Interactions and Participation on Social Commerce Websites: Exploratory Study," Global Business Review, International Management Institute, vol. 21(4), pages 1127-1152, August.
    16. M. Awais Shakir Goraya & Zhu Jing & Mahmud Akhter Shareef & Muhammad Imran & Aneela Malik & M. Shakaib Akram, 2021. "An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 181-195, March.
    17. Sarah Bayer & Henner Gimpel & Daniel Rau, 2021. "IoT-commerce - opportunities for customers through an affordance lens," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 27-50, March.
    18. Ulrike Baumöl & Linda Hollebeek & Reinhard Jung, 2016. "Dynamics of customer interaction on social media platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 199-202, August.
    19. Al-Omoush, Khaled Saleh & Ancillo, Antonio de Lucas & Gavrila, Sorin Gavrila, 2022. "The role of cultural values in social commerce adoption in the Arab world: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    20. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    21. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Liébana-Cabanillas, Francisco, 2021. "Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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    More about this item

    Keywords

    Social commerce; Electronic commerce; Social media; Literature review;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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