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Comparing those who do, might and will not invest in sustainable funds: a survey among German retail fund investors

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  • Anett Wins

    (University of Augsburg)

  • Bernhard Zwergel

    (University of Kassel)

Abstract

In this paper, we present the results of an online questionnaire among private German mutual fund investors. In an exploratory nature, we empirically analyze the differences between three groups: sustainable investors, conventional investors that are either generally interested or those that are not interested at all to invest in socially responsible (SR) funds. We provide evidence on motives and attitudes of these three investor groups, showing that SR fund investors are quite similar to those interested in investing sustainably and very different from those who only consider investing conventionally. All three groups agree that sustainable actions of a company affect its stock price positively. Yet, they all believe that SR funds perform worse than conventional funds. Nevertheless, some still invest in SR funds. Consequently, different motives and attitudes are the determining factors when it comes to making an investment decision. These differences will be extensively discussed on the following pages.

Suggested Citation

  • Anett Wins & Bernhard Zwergel, 2016. "Comparing those who do, might and will not invest in sustainable funds: a survey among German retail fund investors," Business Research, Springer;German Academic Association for Business Research, vol. 9(1), pages 51-99, April.
    • Handle: RePEc:spr:busres:v:9:y:2016:i:1:d:10.1007_s40685-016-0031-x
    DOI: 10.1007/s40685-016-0031-x
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    7. Gunnar Gutsche & Andreas Ziegler, 2016. "Are private investors willing to pay for sustainable investments? A stated choice experiment," MAGKS Papers on Economics 201640, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
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    9. Gunnar Gutsche & Anja Köbrich León & Andreas Ziegler, 2016. "On the relevance of psychological motives, values, and norms for socially responsible investments: An econometric analysis," MAGKS Papers on Economics 201641, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    10. Gunnar Friede, 2019. "Why don't we see more action? A metasynthesis of the investor impediments to integrate environmental, social, and governance factors," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1260-1282, September.
    11. Daniel Brodback & Nadja Guenster & David Mezger, 2019. "Altruism and egoism in investment decisions," Review of Financial Economics, John Wiley & Sons, vol. 37(1), pages 118-148, January.
    12. Gunnar Gutsche & Miwa Nakai & Toshi H. Arimura, 2021. "Individual Sustainable Investment in Japan," RIEEM Discussion Paper Series 2006, Research Institute for Environmental Economics and Management, Waseda University.
    13. Joel Diener & André Habisch, 2022. "Developing an Impact-Focused Typology of Socially Responsible Fund Providers," JRFM, MDPI, vol. 15(7), pages 1-18, July.
    14. Blankenberg, Ann-Kathrin & Gottschalk, Jonas F. A., 2018. "Is socially responsible investing (SRI) in stocks a competitive capital investment? A comparative analysis based on the performance of sustainable stocks," University of Göttingen Working Papers in Economics 349, University of Goettingen, Department of Economics.
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    17. Joel Diener & André Habisch, 2022. "God’s Stewards: A Global Overview of Christian-Influenced Mutual Fund Providers," JRFM, MDPI, vol. 15(12), pages 1-24, November.
    18. Gutsche, Gunnar & Nakai, Miwa & Arimura, Toshi H., 2021. "Revisiting the determinants of individual sustainable investment—The case of Japan," Journal of Behavioral and Experimental Finance, Elsevier, vol. 30(C).
    19. Antonio Chamorro‐Mera & María Manuela Palacios‐González, 2019. "Socially responsible investment: An analysis of the structure of preferences of savers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1423-1434, November.
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    More about this item

    Keywords

    Ethical investors; Sustainable investors; Pro-social attitudes; Socially responsible investment; SRI; Survey;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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