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Determinants of the Willingness to Use Mobile Location-Based Services

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  • Torsten Gerpott
  • Sabrina Berg

Abstract

This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS analysis suggests that reported frequency of “on the move” information needs, perceived assessment of LBS in a customer’s social environment and extent of past use of other mobile data services have statistically as well as practically significant effects on adoption intentions for pull LBS. Data privacy risks and cost/bill size concerns are only weakly or not related to such intentions. Copyright Gabler Verlag 2011

Suggested Citation

  • Torsten Gerpott & Sabrina Berg, 2011. "Determinants of the Willingness to Use Mobile Location-Based Services," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 3(5), pages 279-287, October.
    • Handle: RePEc:spr:binfse:v:3:y:2011:i:5:p:279-287
    DOI: 10.1007/s12599-011-0176-2
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    References listed on IDEAS

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    6. Schade, Sven & Frey, Thorsten & Mahmoud, Nezar, 2009. "Simulating Discount-Pricing Strategies for the GSM-Mobile Market," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 50717, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    1. Stephanie Schwipper & Severine Peche & Gertrud Schmitz, 2020. "Mobile Location-Based Services’ Value-in-Use in Inner Cities: Do a Customer’s Shopping Patterns, Prior User Experience, and Sales Promotions Matter?," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 511-564, October.

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