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A Configurational Role of Human Capital Resources in the Quality of Work Life of Marketers: FsQCA and SEM Findings from Vietnam

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  • Nguyen Dinh Tho

    (University of Economics HCM City
    Western Sydney University)

Abstract

Drawing upon the principle of goal selection and key resource theories, this study proposes that human capital resources of marketers comprise both marketing capital (MarCap) and psychological capital (PsyCap) and that combinations of MarCap and PsyCap will enhance the quality of work life (QWL) of marketers. FsQCA (fuzzy-set qualitative comparative analysis) findings, based on a sample of 396 marketers in Vietnam, reveal that combinations of PsyCap components and MarCap components form an INUS (insufficient but necessary part of a condition which is itself unnecessary but sufficient for the result) condition for QWL. Overall, the study sheds light on human capital resources of marketers by addressing the importance of fit between MarCap and PsyCap. Accordingly, to enhance QWL of marketers, firms should work towards establishing appropriate human resource policies and practices that are able to develop a fit between MarCap and PsyCap of marketers.

Suggested Citation

  • Nguyen Dinh Tho, 2018. "A Configurational Role of Human Capital Resources in the Quality of Work Life of Marketers: FsQCA and SEM Findings from Vietnam," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 13(2), pages 461-478, June.
    • Handle: RePEc:spr:ariqol:v:13:y:2018:i:2:d:10.1007_s11482-017-9535-6
    DOI: 10.1007/s11482-017-9535-6
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    References listed on IDEAS

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    1. Tho, Nguyen Dinh & Trang, Nguyen Thi Mai, 2015. "Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings," Journal of Business Research, Elsevier, vol. 68(6), pages 1332-1340.
    2. Constantine Tongo, 2015. "Social Responsibility, Quality of Work Life and Motivation to Contribute in the Nigerian Society," Journal of Business Ethics, Springer, vol. 126(2), pages 219-233, January.
    3. Jean-Pierre Martel & Gilles Dupuis, 2006. "Quality of Work Life: Theoretical and Methodological Problems, and Presentation of a New Model and Measuring Instrument," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 77(2), pages 333-368, June.
    4. Luthans, Fred & Luthans, Kyle W. & Luthans, Brett C., 2004. "Positive psychological capital: beyond human and social capital," Business Horizons, Elsevier, vol. 47(1), pages 45-50.
    5. Gratton, Lynda & Ghoshal, Sumantra, 2003. "Managing Personal Human Capital:: New Ethos for the 'Volunteer' Employee," European Management Journal, Elsevier, vol. 21(1), pages 1-10, February.
    6. M. Sirgy & David Efraty & Phillip Siegel & Dong-Jin Lee, 2001. "A New Measure of Quality of Work Life (QWL) Based on Need Satisfaction and Spillover Theories," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 55(3), pages 241-302, September.
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