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There’s certainly a lot of hurting out there: navigating the trolley of progress down the supermarket aisle

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  • Jane Dixon

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  • Bronwyn Isaacs

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    Abstract

    For the past decade, supermarket chains have been positioned as the pre-eminent actor in global and national food systems. Some agri-food scholars argue that their ever-expanding transnational supply chains have established an era of stable production-consumption relations (or Food Regime), while others point to the conflicts they are encountering with governments, social movements and ‘alternative’ consumers. However, remarkably little attention has been paid to their relationship with communities and to community system sustainability. Based on fieldwork conducted in the Goulburn Valley, Australia, we argue that supermarket operations are contributing to community tensions through contestation over valued symbols and narratives about what desirable ‘progress’ looks like. We identified three interrelated points of tension being intensified by supermarket chains: whether progress is encapsulated by being an agricultural production or a modern consumption centre; whether progress should be based on a model of corporate capital or the local small business; and to what extent modern citizens can and should support community shopping instead of convenience shopping. For long-time residents, supermarkets are paradoxical actors appealing to, as well as, challenging the narrative of a community whose economic strength was based on the surrounding natural environment and local people’s endeavours. The concepts of solastalgia and structural nostalgia are relevant, with the former referring to the place-based distress experienced by residents whose local area is changing profoundly and the latter describing a process amplifying that distress. Through exploring the political paradoxes of community solastalgia, we raise new questions about supermarket authority within contemporary Food Regimes. Copyright Springer Science+Business Media Dordrecht 2013

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    File URL: http://hdl.handle.net/10.1007/s10460-012-9409-3
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    Bibliographic Info

    Article provided by Springer in its journal Agriculture and Human Values.

    Volume (Year): 30 (2013)
    Issue (Month): 2 (June)
    Pages: 283-297

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    Handle: RePEc:spr:agrhuv:v:30:y:2013:i:2:p:283-297

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    Web page: http://www.springer.com/economics/journal/10460

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    Related research

    Keywords: Australian supermarkets; Rural communities; Solastalgia; Structural nostalgia; Food Regimes;

    References

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    1. Art Carden & Charles Courtemanche & Jeremy Meiners, 2009. "Does Wal-Mart reduce social capital?," Public Choice, Springer, vol. 138(1), pages 109-136, January.
    2. Stephan J. Goetz & Anil Rupasingha, 2006. "Wal-Mart and Social Capital," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(5), pages 1304-1310.
    3. Linda Lobao & Curtis Stofferahn, 2008. "The community effects of industrialized farming: Social science research and challenges to corporate farming laws," Agriculture and Human Values, Springer, vol. 25(2), pages 219-240, June.
    4. D. Wright, 2005. "Fields of Cultural Contradictions: Lessons from the Tobacco Patch," Agriculture and Human Values, Springer, vol. 22(4), pages 465-477, December.
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    Cited by:
    1. Dixon, Jane & Isaacs, Bronwyn, 2013. "Why sustainable and ‘nutritionally correct’ food is not on the agenda: Western Sydney, the moral arts of everyday life and public policy," Food Policy, Elsevier, vol. 43(C), pages 67-76.

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