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Technology characteristics, choice architecture, and farmer knowledge: the case of phytase

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  • Michael Stahlman

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  • Laura McCann

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    Abstract

    Phytase is an enzyme that frees the phosphorus bound in feed grains and thus reduces the amount of dicalcium phosphate supplementation required for non-ruminants, reducing phosphorous excretion and thus reducing water pollution. This innovation has been widely adopted by feed companies in the US due to decreased phytase production costs and increased dicalcium phosphate costs. The roles played by phytase characteristics and choice architecture in the widespread use of this win–win technology are examined. A recent survey has also revealed that Midwestern farmers are largely unaware of this technology even though they are using it. One implication is that further research on win–win technologies that will be adopted by industries, rather than being dependent on adoption by individuals, may be beneficial. Copyright Springer Science+Business Media B.V. 2012

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    File URL: http://hdl.handle.net/10.1007/s10460-011-9346-6
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    Bibliographic Info

    Article provided by Springer in its journal Agriculture and Human Values.

    Volume (Year): 29 (2012)
    Issue (Month): 3 (September)
    Pages: 371-379

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    Handle: RePEc:spr:agrhuv:v:29:y:2012:i:3:p:371-379

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    Web page: http://www.springer.com/economics/journal/10460

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    Related research

    Keywords: Adoption; Choice architecture; Information; Phytase; Phosphorus;

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    1. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    2. C. Hinrichs & Rick Welsh, 2003. "The effects of the industrialization of US livestock agriculture on promoting sustainable production practices," Agriculture and Human Values, Springer, vol. 20(2), pages 125-141, June.
    3. MacDonald, James M. & Korb, Penelope J., 2006. "Agricultural Contracting Update: Contracts in 2003," Economic Information Bulletin 33903, United States Department of Agriculture, Economic Research Service.
    4. Bishai, David & Nalubola, Ritu, 2002. "The History of Food Fortification in the United States: Its Relevance for Current Fortification Efforts in Developing Countries," Economic Development and Cultural Change, University of Chicago Press, vol. 51(1), pages 37-53, October.
    5. James G. March, 1978. "Bounded Rationality, Ambiguity, and the Engineering of Choice," Bell Journal of Economics, The RAND Corporation, vol. 9(2), pages 587-608, Autumn.
    6. Feder, Gershon & Just, Richard E & Zilberman, David, 1985. "Adoption of Agricultural Innovations in Developing Countries: A Survey," Economic Development and Cultural Change, University of Chicago Press, vol. 33(2), pages 255-98, January.
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    Cited by:
    1. Lewis Holloway & Christopher Bear & Katy Wilkinson, 2014. "Robotic milking technologies and renegotiating situated ethical relationships on UK dairy farms," Agriculture and Human Values, Springer, vol. 31(2), pages 185-199, June.

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