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Saving St. James: A case study of farmwomen entrepreneurs

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  • Sandra Weber

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    Abstract

    An ethnographic case study of five rural farmwomen in Cedar County, Nebraska, was conducted to contribute to the understudied area of rural entrepreneurship and women entrepreneurs. This naturalistic inquiry into the lived experiences of five women provides an exceptional view of the founding of a new microenterprise, the St. James Marketplace, a farmer-to-customer market in an agricultural setting. The study considered factors identified from previous research on entrepreneurship in both urban and rural settings. It connected the formation of this microenterprise to the history, culture, values, and economic situation that motivated the founders’ entrepreneurial behavior. A social embeddedness perspective was employed in the analysis. Negative forces from the macroenvironment, such as the closing of the local church parish and declining economic conditions for farming, influenced the creation of the venture. However, the most important motivation was to sustain community. This study satisfies a need for in-depth inquiry into rural entrepreneurship, rural communities, and rural farmwomen entrepreneurs. Copyright Springer Science+Business Media B.V. 2007

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    File URL: http://hdl.handle.net/10.1007/s10460-007-9091-z
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    Bibliographic Info

    Article provided by Springer in its journal Agriculture and Human Values.

    Volume (Year): 24 (2007)
    Issue (Month): 4 (December)
    Pages: 425-434

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    Handle: RePEc:spr:agrhuv:v:24:y:2007:i:4:p:425-434

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    Web page: http://www.springer.com/economics/journal/10460

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    Related research

    Keywords: Farmwomen; Microenterprise; Nebraska; Social embeddedness; Religion; Rural entrepreneurship;

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    1. Babb, Emerson M. & Babb, Stuart V., 1992. "Psychological traits of rural entrepreneurs," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 21(4), pages 353-362.
    2. Max S. Wortman, 1990. "A unified approach for developing rural entrepreneurship in the US," Agribusiness, John Wiley & Sons, Ltd., vol. 6(3), pages 221-236.
    3. Anisya S Thomas & Stephen L Mueller, 2000. "A Case for Comparative Entrepreneurship: Assessing the Relevance of Culture," Journal of International Business Studies, Palgrave Macmillan, vol. 31(2), pages 287-301, June.
    4. Mark Granovetter, 2005. "The Impact of Social Structure on Economic Outcomes," Journal of Economic Perspectives, American Economic Association, vol. 19(1), pages 33-50, Winter.
    5. Jongsoog Kim & Lydia Zepeda, 2004. "When The Work Is Never Done: Time Allocation In Us Family Farm Households," Feminist Economics, Taylor & Francis Journals, vol. 10(1), pages 115-139.
    6. Max S. Wortman, 1990. "Rural entrepreneurship research: An integration into the entrepreneurship field," Agribusiness, John Wiley & Sons, Ltd., vol. 6(4), pages 329-344.
    7. Howard Van Auken & Fred L. Fry & Paul Stephens, 2006. "The Influence Of Role Models On Entrepreneurial Intentions," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 11(02), pages 157-167.
    8. Davidsson, Per & Wiklund, Johan, 1997. "Values, beliefs and regional variations in new firm formation rates," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 179-199, April.
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    Cited by:
    1. Gulumser, A.A. & Baycan Levent, T. & Nijkamp, P. & Poot, H.J., 2012. "The role of local and newcomer entrepreneurs in rural development: A comparative meta-analytic study," Serie Research Memoranda 0001, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Ann Finan, 2011. "For the love of goats: the advantages of alterity," Agriculture and Human Values, Springer, vol. 28(1), pages 81-96, February.

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