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Defining Cloud Computing in Business Perspective: A Review of Research

Author

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  • C. Madhavaiah

    (C. Madhavaiah (drcmadhavaiah@gmail.com) is an Assistant Professor in the Department of Management, Pondicherry University–Karaikal Campus, Karaikal, Pondicherry, India. He has 10 years of teaching experience at MBA level. His areas of interest are Quantitative Marketing, Marketing Research, Services Marketing, Customer Relationship Management and Brand Management. He has published 19 research articles in refereed national and international journals including Journal of Marketing & Communication, Asia-Pacific Business Review, The ICFAI Journal of Services Marketing, Serbian Journal of Management, Udyog Pragati, etc. He has organized National Level Management Meets, National Conferences and Research Methodology Workshops.)

  • Irfan Bashir

    (Irfan Bashir (irfanbashir18@gmail.com) is Doctoral Research Scholar in the Department of Management, Pondicherry University–Karaikal Campus, Pondicherry, India. His topic of research for Ph.D. is ‘Acceptance of Internet Banking Services in India’. He has done his MBA from Madurai Kamaraj University. He has presented papers in national and international conferences and attended research methodology workshops. He has more than two years of industry experience in which he worked for more than a year with Infosys.)

  • Syed Irfan Shafi

    (Syed Irfan Shafi (irfanshafi123@gmail.com) is Doctoral Research Scholar in the Department of Management, Pondicherry University–Karaikal Campus, Pondicherry, India. His topic of research for Ph.D. is ‘Brand Associations, Perceived Quality and Brand Loyalty in Retail Chains in India’. He has done his MBA from Madurai Kamaraj University. He has presented papers in national and international conferences and attended research methodology workshops. He has an industry experience of two years with Venus Surgicals Pvt Ltd. and ICICI Prudential Life Insurance.)

Abstract

Cloud computing is an emerging innovative IT-based business model which is attracting the attention of practitioners, for its potentiality of industry adoption, as well as of academicians, for research undertaking in different dimensions. Despite having a number of business benefits and research scope, there is no universally accepted comprehensive, conceptual definition for cloud computing. Though different experts and academicians have given different definitions to cloud computing, none of them have identified all the key characteristics of cloud computing.  The purpose of the present article is to analyze the various definitions of cloud computing proposed by different researchers and practitioners, using content analysis methodology, and establish areas of ‘agreement’ and to construct such a ‘general’ definition of cloud computing in business perspective. This article is divided into three sections. In the first section, content analysis methodology used on cloud computing definitions is presented. The second section highlights the key words in 36 definitions of cloud computing and tabulates the definitions through a categorization of ‘substantive terms’. The last section discusses the results of research methodology followed by conclusion and limitations.

Suggested Citation

  • C. Madhavaiah & Irfan Bashir & Syed Irfan Shafi, 2012. "Defining Cloud Computing in Business Perspective: A Review of Research," Vision, , vol. 16(3), pages 163-173, September.
    • Handle: RePEc:sae:vision:v:16:y:2012:i:3:p:163-173
    DOI: 10.1177/0972262912460153
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    References listed on IDEAS

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    1. Kolbe, Richard H & Burnett, Melissa S, 1991. "Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 243-250, September.
    2. Federico Etro, 2011. "The Economics of Cloud Computing," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(2), pages 7-22, May.
    3. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
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    Cited by:

    1. Raut, Rakesh D. & Priyadarshinee, Pragati & Gardas, Bhaskar B. & Jha, Manoj Kumar, 2018. "Analyzing the factors influencing cloud computing adoption using three stage hybrid SEM-ANN-ISM (SEANIS) approach," Technological Forecasting and Social Change, Elsevier, vol. 134(C), pages 98-123.

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