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Latest evolution of academic research in corporate social responsibility: an empirical analysis

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  • Enrique Bigné Alcañiz
  • Alejandro Alvarado Herrera
  • Rafael Currás Pérez
  • José Javier Rivera Alcami

Abstract

Purpose – The purpose of this paper is to determine whether management- and marketing-salient literature focused on corporate social responsibility (CSR) and related issues has evolved from 2003 to 2006, both quantitatively and qualitatively, and to learn which of three competitive epistemological evolutional views (progressive, variegational, normativist) best fits CSR evolution in both disciplines. Design/methodology/approach – Following an ex professo methodology developed by de Bakker, Groenewegen and Den Hond, a content analysis (CA)-based empirical examination of 570 papers focused on CSR and corporate social performance (CSP) published in indexed management and marketing journals between 2003 and 2006 was conducted. The selected temporal scope is equivalent, in terms of CSR published papers, to the period 1972-2002 analyzed by de Bakker et al. Three coders judged each paper by their epistemological orientation and discipline pertinence, achieving larger enough reliability coefficients. Findings – The epistemological evolution of CSR within the management and marketing literatures fits a progressive view, and both alternative evolutional perspectives, variegational and normativist, were rejected. This finding means that theoretical-oriented papers (conceptual, exploratory or predictive) prevailed over prescriptive (instrumental and normative) and descriptive articles. This qualitative evolution has been accompanied by a significant growth in the total number of CSR papers published in the broad management field from 2003 to 2006. Research limitations/implications – Judgments were mainly based on papers' abstracts, titles and keywords. Full text analyses were only done on those cases where coders had doubts. Originality/value – The research contributes to a better understanding of the role of CSR within the management and marketing disciplines, as it is the first to analyse the epistemological evolution of CSR in the academic research. The findings serve to refute the ideas that CSR research has an intrinsic normative character, is still too embryonic or has a disoriented evolution.

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Bibliographic Info

Article provided by Emerald Group Publishing in its journal Social Responsibility Journal.

Volume (Year): 6 (2010)
Issue (Month): 3 (October)
Pages: 332-344

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Handle: RePEc:eme:srjpps:v:6:y:2010:i:3:p:332-344

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Related research

Keywords: Company performance; Social responsibility;

References

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  1. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2005. "Corporate Social Responsibility: Strategic Implications," Rensselaer Working Papers in Economics 0506, Rensselaer Polytechnic Institute, Department of Economics.
  2. Kolbe, Richard H & Burnett, Melissa S, 1991. " Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 243-50, September.
  3. Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
  4. Kassarjian, Harold H, 1977. " Content Analysis in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 4(1), pages 8-18, June.
  5. Belk, Russell W, 1987. " Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth," Journal of Consumer Research, University of Chicago Press, vol. 14(1), pages 26-42, June.
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