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Branding as Urban Collective Strategy-making: The Formation of NewcastleGateshead’s Organisational Identity

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  • Cecilia Pasquinelli

Abstract

Increasing attention has focused on relational spatial entities as potentially embedding renewed and alternative paths of local development. This paper discusses the intertwining of an emerging relational configuration of space and the pursuit of post-industrial development, by analysing the formation of an organisational identity. The case of NewcastleGateshead (UK) is interpreted as a brand emerging from urban collective strategy-making, involving two partner cities, thus crossing administrative borders. By suggesting the importance of the emergence of ‘branded relational spaces’, research results stress the active role of a collective construction of meanings and their communication in the creation of relational spatial entities. This provides an opportunity to reflect on the extent to which branding, here interpreted as collective strategy-making, goes beyond mere communication and fosters an institutionalisation of the branded space, thus influencing the way in which local development is spatially and strategically conceived.

Suggested Citation

  • Cecilia Pasquinelli, 2014. "Branding as Urban Collective Strategy-making: The Formation of NewcastleGateshead’s Organisational Identity," Urban Studies, Urban Studies Journal Limited, vol. 51(4), pages 727-743, March.
    • Handle: RePEc:sae:urbstu:v:51:y:2014:i:4:p:727-743
    DOI: 10.1177/0042098013493025
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    1. Anssi Paasi, 2002. "Bounded spaces in the mobile world: Deconstructing ‘regional identity’," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 93(2), pages 137-148, May.
    2. Paul Cheshire, 1999. "Cities in Competition: Articulating the Gains from Integration," Urban Studies, Urban Studies Journal Limited, vol. 36(5-6), pages 843-864, May.
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    Cited by:

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    2. Staci M Zavattaro & Frank G Adams, 2016. "Bridging the gap: An exploration of how DMO managers use education to overcome challenges," Urban Studies, Urban Studies Journal Limited, vol. 53(4), pages 669-688, March.
    3. Nicola Bellini & Cecilia Pasquinelli, 2016. "Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 5-16, February.
    4. Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
    5. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    6. Sebastian Dembski, 2015. "Structure and imagination of changing cities: Manchester, Liverpool and the spatial in-between," Urban Studies, Urban Studies Journal Limited, vol. 52(9), pages 1647-1664, July.
    7. Cecilia Pasquinelli & Mariapina Trunfio & Nicola Bellini & Simona Rossi, 2021. "Sustainability in Overtouristified Cities? A Social Media Insight into Italian Branding Responses to Covid-19 Crisis," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
    8. Wenting Ma & Daan Schraven & Mark de Bruijne & Martin de Jong & Haiyan Lu, 2019. "Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018)," Sustainability, MDPI, vol. 11(11), pages 1-20, May.

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