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Branding a Roman Frontier in the Twenty-first Century

In: Brands and Branding Geographies

Author

Listed:
  • Gary Warnaby
  • David Bennison
  • Dominic Medway

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Gary Warnaby & David Bennison & Dominic Medway, 2011. "Branding a Roman Frontier in the Twenty-first Century," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 15, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_15
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    References listed on IDEAS

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    3. Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4.
    4. Ivan Turok, 2009. "The Distinctive City: Pitfalls in the Pursuit of Differential Advantage," Environment and Planning A, , vol. 41(1), pages 13-30, January.
    5. Leo van den Berg & Erik Braun, 1999. "Urban Competitiveness, Marketing and the Need for Organising Capacity," Urban Studies, Urban Studies Journal Limited, vol. 36(5-6), pages 987-999, May.
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