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Learning at the museum

Author

Listed:
  • Juan Gabriel Brida

    (Universidad de la República, Uruguay)

  • Chiara Dalle Nogare

    (University of Brescia, Italy)

  • Raffaele Scuderi

    (Kore University of Enna, Italy)

Abstract

Museum attendance is often seen as a chance for visitors to learn and thus increase their cultural capital. However, a share of the visitors may decide to attend museums for reasons other than cultural capital accumulation. This article investigates whether learning process takes place also in the case of tourists whose main motivation for the visit is recreational. Different attitudes towards cultural consumption may have a role in explaining visit length, seen as a proxy for learning. We present an empirical analysis of the determinants of both willingness to stay and actual length of stay at a museum. Evidence is based on a survey of tourists visiting the Italian museum of Vittoriale. Generalized ordered logit under partial proportional odds assumption and Cox proportional hazard models are used to assess the role of the covariates. A set of economic, socio-demographic, trip-related and psychographic controls is tested, with particular emphasis on motivation.

Suggested Citation

  • Juan Gabriel Brida & Chiara Dalle Nogare & Raffaele Scuderi, 2017. "Learning at the museum," Tourism Economics, , vol. 23(2), pages 281-294, March.
    • Handle: RePEc:sae:toueco:v:23:y:2017:i:2:p:281-294
    DOI: 10.1177/1354816616656249
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    References listed on IDEAS

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    1. Juan Gabriel Brida & Marta Disegna & Raffaele Scuderi, 2013. "Visitors to Two Types of Museums: Do Expenditure Patterns Differ?," Tourism Economics, , vol. 19(5), pages 1027-1047, October.
    2. F. Di Lascio & Simone Giannerini & Antonello Scorcu & Guido Candela, 2011. "Cultural tourism and temporary art exhibitions in Italy: a panel data analysis," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 20(4), pages 519-542, November.
    3. Roberto Cellini & Tiziana Cuccia, 2013. "Museum and monument attendance and tourism flow: a time series analysis approach," Applied Economics, Taylor & Francis Journals, vol. 45(24), pages 3473-3482, August.
    4. Beatriz Plaza, 2006. "The Return on Investment of the Guggenheim Museum Bilbao," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 30(2), pages 452-467, June.
    5. Victor Ginsburgh & David Throsby, 2006. "Handbook of the economics of art and culture," ULB Institutional Repository 2013/1673, ULB -- Universite Libre de Bruxelles.
    6. Frey, Bruno S. & Meier, Stephan, 2006. "The Economics of Museums," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 29, pages 1017-1047, Elsevier.
    7. Marco Alderighi & Eleonora Lorenzini, 2012. "Cultural goods, cultivation of taste, satisfaction and increasing marginal utility during vacations," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(1), pages 1-26, February.
    8. V.A. Ginsburgh & D. Throsby (ed.), 2006. "Handbook of the Economics of Art and Culture," Handbook of the Economics of Art and Culture, Elsevier, edition 1, volume 1, number 1, December.
    9. Bercedis Peterson & Frank E. Harrell, 1990. "Partial Proportional Odds Models for Ordinal Response Variables," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 39(2), pages 205-217, June.
    10. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    11. Richard Williams, 2006. "Generalized ordered logit/partial proportional odds models for ordinal dependent variables," Stata Journal, StataCorp LP, vol. 6(1), pages 58-82, March.
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    Cited by:

    1. Enrico Bertacchini & Chiara Dalle Nogare, 2021. "The economics of cultural tourism: New topics and methods," Tourism Economics, , vol. 27(6), pages 1177-1184, September.
    2. Enrico E. Bertacchini & Chiara Dalle Nogare & Raffaele Scuderi, 2018. "Ownership, organization structure and public service provision: the case of museums," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(4), pages 619-643, November.

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