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Network Studies of Social Influence

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  • PETER V. MARSDEN

    (Harvard University)

  • NOAH E. FRIEDKIN

    (University of California, Santa Barbara)

Abstract

Network analysts interested in social influence examine the social foundations for influence—the social relations that provide a basis for the alteration of an attitude or behavior by one network actor in response to another. This article contrasts two empirical accounts of social influence (structural cohesion and equivalence) and describes the social processes (e.g., identification, competition, and authority) presumed to undergird them. It then reviews mathematical models of influence processes involving networks and related statistical models used in data analysis. Particular attention is given to the “network effects†model. A number of empirical studies of social influence are reviewed. The article concludes by identifying several problems of specification, research design, and measurement and suggesting some research that would help to resolve these problems.

Suggested Citation

  • Peter V. Marsden & Noah E. Friedkin, 1993. "Network Studies of Social Influence," Sociological Methods & Research, , vol. 22(1), pages 127-151, August.
    • Handle: RePEc:sae:somere:v:22:y:1993:i:1:p:127-151
    DOI: 10.1177/0049124193022001006
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    References listed on IDEAS

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    1. March, James G., 1955. "An Introduction to the Theory and Measurement of Influence," American Political Science Review, Cambridge University Press, vol. 49(2), pages 431-451, June.
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    1. Piela, Jonas, 2011. "The social network's influences on individual performance," Wittener Diskussionspapiere zu alten und neuen Fragen der Wirtschaftswissenschaft 12/2011, Witten/Herdecke University, Faculty of Management and Economics.
    2. Amihai Glazer, 2010. "Ideological externalities, social pressures, and political parties," Public Choice, Springer, vol. 144(1), pages 53-62, July.
    3. Maxim Sytch & Adam Tatarynowicz & Ranjay Gulati, 2012. "Toward a Theory of Extended Contact: The Incentives and Opportunities for Bridging Across Network Communities," Organization Science, INFORMS, vol. 23(6), pages 1658-1681, December.
    4. John B. Bingham & James B. Oldroyd & Jeffery A. Thompson & Jeffrey S. Bednar & J. Stuart Bunderson, 2014. "Status and the True Believer: The Impact of Psychological Contracts on Social Status Attributions of Friendship and Influence," Organization Science, INFORMS, vol. 25(1), pages 73-92, February.
    5. Violet T. Ho & Laurie L. Levesque, 2005. "With a Little Help from My Friends (and Substitutes): Social Referents and Influence in Psychological Contract Fulfillment," Organization Science, INFORMS, vol. 16(3), pages 275-289, June.
    6. Paulo B. Goes & Mingfeng Lin & Ching-man Au Yeung, 2014. "“Popularity Effect” in User-Generated Content: Evidence from Online Product Reviews," Information Systems Research, INFORMS, vol. 25(2), pages 222-238, June.
    7. Perry, Brea L. & Ciciurkaite, Gabriele, 2019. "Contributions of personality to social influence: Contingent associations between social network body size composition and BMI," Social Science & Medicine, Elsevier, vol. 224(C), pages 1-10.
    8. Martine R. Haas & Sangchan Park, 2010. "To Share or Not to Share? Professional Norms, Reference Groups, and Information Withholding Among Life Scientists," Organization Science, INFORMS, vol. 21(4), pages 873-891, August.
    9. Nielsen, Bo Bernhard, 2001. "The Role of Knowledge Embeddedness in the Process of Creation of Synergies in International Strategic Alliances," Working Papers 7-2001, Copenhagen Business School, Department of International Economics and Management.
    10. Katarina Zigova, 2017. "Specifying Social Weight Matrices of Researcher Networks: The Case of Academic Economists," Working Paper Series of the Department of Economics, University of Konstanz 2017-10, Department of Economics, University of Konstanz.
    11. Patrick Groeber & Frank Schweitzer & Kerstin Press, 2009. "How Groups Can Foster Consensus: The Case of Local Cultures," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 12(2), pages 1-4.
    12. Christoph Bühler & Ewa Fratczak, 2005. "Learning from others and receiving support: the impact of personal networks on fertility intentions in Poland," MPIDR Working Papers WP-2005-017, Max Planck Institute for Demographic Research, Rostock, Germany.
    13. Ramos Vidal, Ignacio, 2017. "Detecting key actors in interorganizational networks," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    14. Nekovee, Maziar & Pinto, Jonathan, 2019. "Modeling the impact of organization structure and whistle-blowers on intra-organizational corruption contagion," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 522(C), pages 339-349.
    15. Olav Sorenson & Jan W. Rivkin & Lee Fleming, 2010. "Complexity, Networks and Knowledge Flows," Chapters, in: Ron Boschma & Ron Martin (ed.), The Handbook of Evolutionary Economic Geography, chapter 15, Edward Elgar Publishing.
    16. Jasmine Wise & Robyn Driskell, 2017. "Tolerance Within Community: Does Social Capital Affect Tolerance?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 134(2), pages 607-629, November.
    17. Param Vir Singh & Corey Phelps, 2013. "Networks, Social Influence, and the Choice Among Competing Innovations: Insights from Open Source Software Licenses," Information Systems Research, INFORMS, vol. 24(3), pages 539-560, September.
    18. Yaofeng Zhang & Renbin Xiao, 2015. "Modeling and Simulation of Polarization in Internet Group Opinions Based on Cellular Automata," Discrete Dynamics in Nature and Society, Hindawi, vol. 2015, pages 1-15, August.
    19. Gayen, Kaberi & Raeside, Robert, 2010. "Social networks and contraception practice of women in rural Bangladesh," Social Science & Medicine, Elsevier, vol. 71(9), pages 1584-1592, November.
    20. Kuchmaner, Christina A. & Wiggins, Jennifer & Grimm, Pamela E., 2019. "The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 129-143.
    21. Christoph Bühler & Hans-Peter Kohler, 2003. "Talking about AIDS," Demographic Research Special Collections, Max Planck Institute for Demographic Research, Rostock, Germany, vol. 1(13), pages 397-438.
    22. Sylvia Keim & Andreas Klärner & Laura Bernardi, 2009. "Who is relevant? Exploring fertility relevant social networks," MPIDR Working Papers WP-2009-001, Max Planck Institute for Demographic Research, Rostock, Germany.
    23. Chabowski, Brian R. & Hult, G. Tomas M. & Mena, Jeannette A., 2011. "The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory," Journal of Retailing, Elsevier, vol. 87(3), pages 269-284.
    24. Ranjay Gulati & Maxim Sytch & Adam Tatarynowicz, 2012. "The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure," Organization Science, INFORMS, vol. 23(2), pages 449-471, April.
    25. Li, Siyu & Zhao, Xiande & Huo, Baofeng, 2018. "Supply chain coordination and innovativeness: A social contagion and learning perspective," International Journal of Production Economics, Elsevier, vol. 205(C), pages 47-61.

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