IDEAS home Printed from https://ideas.repec.org/a/sae/psydev/v30y2018i2p153-174.html
   My bibliography  Save this article

The Effects of Language Use on Time Perspectives in Multilingual Morocco

Author

Listed:
  • Alexander Unger
  • Karim Gassemi
  • Julie Papastamatelou

Abstract

In the current study, we tested the effects of language on time perspective orientation in a Moroccan student sample. Four explanation, mechanisms have been considered: first, the priming of different contents by the use of different languages; second, the influence of the use of different languages on the social identity; third, the altering of memory capacity fostered by the use of a foreign language; and fourth, the enhanced psychological distance when using a foreign language. We used a language manipulation in a sample of Moroccan students ( n = 133) with respect to the Zimbardo Time Perspective Inventory (ZTPI). The results show that the language manipulation can lead to differences with respect to the scoring on the ZTPI. The suggested mechanisms have different significance on the measurement of the five time perspectives: an altered psychological distance can account for observed differences in the two past-related dimensions—Past Positive and Past Negative—and for Present Hedonism, whereas for Present Fatalism and Future, either language priming effects or altered social identity may explain the observed differences better. The results of the current study also show in general that psychological measurement in Morocco is a more complex procedure than in linguistically homogenous countries.

Suggested Citation

  • Alexander Unger & Karim Gassemi & Julie Papastamatelou, 2018. "The Effects of Language Use on Time Perspectives in Multilingual Morocco," Psychology and Developing Societies, , vol. 30(2), pages 153-174, September.
  • Handle: RePEc:sae:psydev:v:30:y:2018:i:2:p:153-174
    DOI: 10.1177/0971333618783398
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971333618783398
    Download Restriction: no

    File URL: https://libkey.io/10.1177/0971333618783398?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. David Luna & Torsten Ringberg & Laura A. Peracchio, 2008. "One Individual, Two Identities: Frame Switching among Biculturals," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(2), pages 279-293, March.
    2. Anna Sircova & Fons J. R. van de Vijver & Evgeny Osin & Taciano L. Milfont & Nicolas Fieulaine & Altinay Kislali-Erginbilgic & Philip G. Zimbardo, 2014. "A Global Look at Time," SAGE Open, , vol. 4(1), pages 21582440135, January.
    3. Janet Geipel & Constantinos Hadjichristidis & Luca Surian, 2015. "The Foreign Language Effect on Moral Judgment: The Role of Emotions and Norms," PLOS ONE, Public Library of Science, vol. 10(7), pages 1-17, July.
    4. Luna, David & Peracchio, Laura A, 2001. "Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 284-295, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shrum, L.J. & Lowrey, T.M. & Luna, David & Lerman, D.B. & Liu, Min, 2012. "Sound symbolism effects across languages: Implications for global brand names," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 275-279.
    2. Wang, Weisha & Abosag, Ibrahim, 2019. "Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 523-531.
    3. Dwight R. Merunka, 2013. "Reinterpreting cultural priming effects in cross-cultural consumer research," AMS Review, Springer;Academy of Marketing Science, vol. 3(4), pages 232-248, December.
    4. Alvarez, Cecilia M.O. & Miniard, Paul W. & Jaccard, James, 2017. "How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness," Journal of Business Research, Elsevier, vol. 75(C), pages 29-36.
    5. Alempaki, Despoina & Doğan, Gönül & Yang, Yang, 2021. "Lying in a foreign language?," Journal of Economic Behavior & Organization, Elsevier, vol. 185(C), pages 946-961.
    6. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    7. Lambarraa, Fatima & Riener, Gerhard, 2015. "On the norms of charitable giving in Islam: Two field experiments in Morocco," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 69-84.
    8. Schau, Hope Jensen & Dang, Yan Mandy & Zhang, Yulei Gavin, 2017. "Learning to navigate the American retail servicescape: Online forums as consumer acculturation platforms and consumer gift systems," Journal of Business Research, Elsevier, vol. 72(C), pages 178-188.
    9. Jae, Haeran & Viswanathan, Madhubalan, 2012. "Effects of pictorial product-warnings on low-literate consumers," Journal of Business Research, Elsevier, vol. 65(12), pages 1674-1682.
    10. Helene Tenzer & Siri Terjesen & Anne-Wil Harzing, 2017. "Language in International Business: A Review and Agenda for Future Research," Management International Review, Springer, vol. 57(6), pages 815-854, December.
    11. Jos Hornikx & Frank Meurs & Helene Tenzer, 2024. "Foreign languages in advertising: Theoretical implications for language-related IB research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 55(2), pages 270-279, March.
    12. Miroslav Jurasek & Petr Wawrosz, 2023. "How Does Self-Efficacy in Communication Affect the Relationship Between Intercultural Experience, Language Skills, and Cultural Intelligence," SAGE Open, , vol. 13(4), pages 21582440231, December.
    13. Liu, Shixiong & Wen, Xiaoshan & Wei, Lina & Zhao, Weihong, 2013. "Advertising persuasion in China: Using Mandarin or Cantonese?," Journal of Business Research, Elsevier, vol. 66(12), pages 2383-2389.
    14. Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
    15. Touchstone, Ellen E. & Koslow, Scott & Shamdasani, Prem N. & D'Alessandro, Steven, 2017. "The linguistic servicescape: Speaking their language may not be enough," Journal of Business Research, Elsevier, vol. 72(C), pages 147-157.
    16. Braude-Zolotarev, M. (Брауде-Золотарев, М.) & Voloshkin, I (Волошкин, И.) & Serbina, E. (Сербина. Е.) & Negorodov, Vitaliy (Негородов, Виталий), 2015. "Modelling of Scenarios of Interdepartmental Informational cooperation in the Provision of Public Services [Моделирование Сценариев Межведомственного Информационного Взаимодействия При Предоставлени," Published Papers madd6, Russian Presidential Academy of National Economy and Public Administration.
    17. Sundar, Aparna & Dinsmore, John B. & Paik, Sung-Hee Wendy & Kardes, Frank R., 2017. "Metaphorical communication, self-presentation, and consumer inference in service encounters," Journal of Business Research, Elsevier, vol. 72(C), pages 136-146.
    18. Eneko Antón & Natalia B. Soleto & Jon Andoni Duñabeitia, 2020. "Recycling in Babel: The Impact of Foreign Languages in Rule Learning," IJERPH, MDPI, vol. 17(11), pages 1-10, May.
    19. Diana Zavala-Rojas & Willem E. Saris, 2018. "Measurement Invariance in Multilingual Survey Research: The Role of the Language of the Questionnaire," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 140(2), pages 485-510, November.
    20. Lambarraa, Fatima & Riener, Gerhard, 2012. "On the norms of charitable giving in Islam: A field experiment," DICE Discussion Papers 59, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:psydev:v:30:y:2018:i:2:p:153-174. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.