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Fan Substitution and the 2004-05 NHL Lockout

Author

Listed:
  • Jason A. Winfree

    (University of Michigan)

  • Rodney Fort

    (University of Michigan)

Abstract

This study estimates fan substitution in sports using the 2004-05 National Hockey League (NHL) season-long lockout as a natural experiment. The authors find that NHL fans substitute minor league and junior league hockey for the NHL. Because this is not due to a change in the price of a substitute good, the findings point to pure substitution effects without income effects. The findings have implications for future work on fan demand, especially for those studying habit and loyalty, or sports policy.

Suggested Citation

  • Jason A. Winfree & Rodney Fort, 2008. "Fan Substitution and the 2004-05 NHL Lockout," Journal of Sports Economics, , vol. 9(4), pages 425-434, August.
    • Handle: RePEc:sae:jospec:v:9:y:2008:i:4:p:425-434
    DOI: 10.1177/1527002508316266
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    References listed on IDEAS

    as
    1. Rodney Fort, 2006. "Inelastic Sports Pricing at the Gate? A Survey," Chapters, in: Wladimir Andreff & Stefan Szymanski (ed.), Handbook on the Economics of Sport, chapter 77, Edward Elgar Publishing.
    2. Jason Winfree & Jill McCluskey & Ron Mittelhammer & Rodney Fort, 2004. "Location and attendance in major league baseball," Applied Economics, Taylor & Francis Journals, vol. 36(19), pages 2117-2124.
    3. Rodney Fort, 2005. "The Golden Anniversary of “The Baseball Players’ Labor Marketâ€," Journal of Sports Economics, , vol. 6(4), pages 347-358, November.
    4. Simon Rottenberg, 1956. "The Baseball Players' Labor Market," Journal of Political Economy, University of Chicago Press, vol. 64(3), pages 242-242.
    5. P. Dorian Owen & Clayton R. Weatherston, 2004. "Uncertainty of Outcome and Super 12 Rugby Union Attendance," Journal of Sports Economics, , vol. 5(4), pages 347-370, November.
    6. Craig A. Depken II, 2001. "Fan Loyalty in Professional Sports," Journal of Sports Economics, , vol. 2(3), pages 275-284, August.
    7. Craig A. Depken II, 2000. "Fan Loyalty and Stadium Funding in Professional Baseball," Journal of Sports Economics, , vol. 1(2), pages 124-138, May.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Brian M. Mills & Rodney Fort, 2018. "Team-Level Time Series Analysis in MLB, the NBA, and the NHL," Journal of Sports Economics, , vol. 19(7), pages 911-933, October.
    2. Tim Wallrafen & Georgios Nalbantis & Tim Pawlowski, 2022. "Competition and Fan Substitution Between Professional Sports Leagues," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 61(1), pages 21-43, August.
    3. Tyler Anthony & Tim Kahn & Briana Madison & Rodney Paul & Andrew Weinbach, 2014. "Similarities in fan preferences for minor-league baseball across the American Southeast," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 38(1), pages 150-163, January.
    4. Mark Foley & Fred Smith, 2013. "The Rise (and Fall) of the Arena Football League," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 41(4), pages 439-450, December.
    5. Seth R. Gitter & Thomas A. Rhoads, 2014. "Stadium Construction And Minor League Baseball Attendance," Contemporary Economic Policy, Western Economic Association International, vol. 32(1), pages 144-154, January.
    6. Nola Agha & Thomas Rhoads, 2016. "The League Standing Effect: The Case of a Split Season in Minor League Baseball," Working Papers 2016-13, Towson University, Department of Economics, revised Jul 2016.
    7. Tim Wallrafen & Tim Pawlowski & Christian Deutscher, 2019. "Substitution in Sports: The Case of Lower Division Football Attendance," Journal of Sports Economics, , vol. 20(3), pages 319-343, April.
    8. Mongeon, Kevin & Winfree, Jason, 2012. "Cross-ownership, league policies and player investment across sports leagues," MPRA Paper 39218, University Library of Munich, Germany.
    9. Mongeon, Kevin & Winfree, Jason, 2012. "Comparison of television and gate demand in the National Basketball Association," Sport Management Review, Elsevier, vol. 15(1), pages 72-79.
    10. Brian M. Mills & Michael Mondello & Scott Tainsky, 2016. "Competition in shared markets and Major League Baseball broadcast viewership," Applied Economics, Taylor & Francis Journals, vol. 48(32), pages 3020-3032, July.
    11. Brian M. Mills & Jason A. Winfree & Mark S. Rosentraub & Ekaterina Sorokina, 2015. "Fan substitution between North American professional sports leagues," Applied Economics Letters, Taylor & Francis Journals, vol. 22(7), pages 563-566, May.

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