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Universities Behaving Badly: The Impact of Athletic Malfeasance on Student Quality and Enrollment

Author

Listed:
  • Austin F. Eggers
  • Peter A. Groothuis
  • Parker Redding
  • Kurt W. Rotthoff
  • Michael Solimini

Abstract

National accolades and positive media attention are frequently lavished upon successful collegiate sports programs. Correspondingly, studies have demonstrated that universities often benefit from the achievements of their athletic teams by increasing the schools’ application numbers, student quality, and alumni donations. This study demonstrates that the opposite effect occurs when a university’s sports team is accused of engaging in impropriety. Our findings suggest that the negative attention given to the National Collegiate Athletic Association postseason tournament ban of a men’s basketball program could serve as a signal to prospective students regarding the quality of the institution. This perception ultimately leads to a decrease in the infracting university’s enrollment the year before the ban that then rebounds the year after the ban. However, the ban reduces the percentage of high-achieving students who choose to attend the university after the ban has been implemented.

Suggested Citation

  • Austin F. Eggers & Peter A. Groothuis & Parker Redding & Kurt W. Rotthoff & Michael Solimini, 2020. "Universities Behaving Badly: The Impact of Athletic Malfeasance on Student Quality and Enrollment," Journal of Sports Economics, , vol. 21(1), pages 87-100, January.
    • Handle: RePEc:sae:jospec:v:21:y:2020:i:1:p:87-100
    DOI: 10.1177/1527002519859416
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    References listed on IDEAS

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    Cited by:

    1. Trevor Collier & Nancy Haskell & Kurt W. Rotthoff & Alaina Baker, 2020. "The “Cinderella Effect†: The Value of Unexpected March Madness Runs as Advertising for the Schools," Journal of Sports Economics, , vol. 21(8), pages 783-807, December.
    2. Kerianne Lawson, 2021. "The Lasting Impact of NCAA Sanctions: SMU and the Death Penalty," Journal of Sports Economics, , vol. 22(8), pages 946-981, December.
    3. Behera, Sarthak & Sadana, Divya, 2022. "The Impact of Visibility on School Athletic Finances: An Empirical Analysis using Google Trends," MPRA Paper 114818, University Library of Munich, Germany.
    4. Austin F. Eggers & Peter A. Groothuis, 2021. "The Impact of Winning an NCAA Men's Basketball or Football Championship on Academic Quality," Economics Bulletin, AccessEcon, vol. 41(2), pages 263-275.

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