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Impact of Corporate Citizenship on Organizational Citizenship Behaviour of Managers: A Study from Selected Indian Banks

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  • Neena R. Jain
  • Irfan A. Rizvi

Abstract

The primary aim of this research article is to explore the relationship between corporate citizenship (CC) and organizational citizenship behaviour (OCB), specific to selected banks in India. The article has used multi-cross-sectional descriptive empirical data collected from a sample of 430 managers from selected banks in the public and private sectors. The instruments used are a scale developed by Maignan and Ferrell (2000) for CC and a scale developed by Lee and Allen (2002) for OCB. The results show a significant positive association between CC and OCB. Findings also reveal that the ethical and discretionary dimensions of CC are significant predictors of employee OCB. The article draws upon the data to see the impact of demographics on CC and OCB. The demographic variable of age in the organizations is found to have an impact on the employee perception of CC and also OCB demonstrated by them. The results highlight the need for strengthening CC practices in the organization and the role of managers in communicating strongly the citizenship practices adopted by the organization to foster positive work attitudes.

Suggested Citation

  • Neena R. Jain & Irfan A. Rizvi, 2020. "Impact of Corporate Citizenship on Organizational Citizenship Behaviour of Managers: A Study from Selected Indian Banks," Global Business Review, International Management Institute, vol. 21(1), pages 294-311, February.
    • Handle: RePEc:sae:globus:v:21:y:2020:i:1:p:294-311
    DOI: 10.1177/0972150917749289
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    References listed on IDEAS

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    1. Chieh-Peng Lin & Nyan-Myau Lyau & Yuan-Hui Tsai & Wen-Yung Chen & Chou-Kang Chiu, 2010. "Modeling Corporate Citizenship and Its Relationship with Organizational Citizenship Behaviors," Journal of Business Ethics, Springer, vol. 95(3), pages 357-372, September.
    2. Maignan, Isabelle & Ferrell, O. C., 2003. "Nature of corporate responsibilities: Perspectives from American, French, and German consumers," Journal of Business Research, Elsevier, vol. 56(1), pages 55-67, January.
    3. Connie Zheng & David Lamond, 2010. "Organisational determinants of employee turnover for multinational companies in Asia," Asia Pacific Journal of Management, Springer, vol. 27(3), pages 423-443, September.
    4. Abraham Carmeli & Gershon Gilat & David A. Waldman, 2007. "The Role of Perceived Organizational Performance in Organizational Identification, Adjustment and Job Performance," Journal of Management Studies, Wiley Blackwell, vol. 44(6), pages 972-992, September.
    5. Donald S. Siegel & Donald F. Vitaliano, 2007. "An Empirical Analysis of the Strategic Use of Corporate Social Responsibility," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 16(3), pages 773-792, September.
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