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Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Author

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  • Gopal Das

    (Gopal Das, International Management Institute, Kolkata, India. E-mail: gd.iitkgp@gmail.com)

  • Kalyan Kumar Guin

    (Kalyan Kumar Guin is Professor, Vinod Gupta School of Management, IIT, Kharagpur, India.)

  • Biplab Datta

    (Biplab Datta is Associate Professor, Vinod Gupta School of Management, IIT, Kharagpur, India.)

Abstract

The objective of this study was to explore the impact of store personality antecedents on store personality dimensions. A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Questionnaire was used to collect data from busy shopping malls or centres located in different places of Kolkata with systematic sampling. The impact of store personality antecedents on store personality dimensions was explored using stepwise regression analysis. Results revealed that different sets of store personality antecedent affect various department store personality dimensions differently. The impacts of all sets are positive and significant. Arguably, this article was the first to explore the link between store personality antecedents and store personality dimensions in Indian and department store personality contexts.

Suggested Citation

  • Gopal Das & Kalyan Kumar Guin & Biplab Datta, 2013. "Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands," Global Business Review, International Management Institute, vol. 14(3), pages 471-486, September.
    • Handle: RePEc:sae:globus:v:14:y:2013:i:3:p:471-486
    DOI: 10.1177/0972150913496865
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    References listed on IDEAS

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    Cited by:

    1. Das, Gopal, 2014. "Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 284-292.
    2. Lombart, Cindy & Louis, Didier, 2016. "Sources of retailer personality: Private brand perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 117-125.

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