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The Relationship between Religiosity and New Product Adoption among Muslim Consumers

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  • Zaid Ahmad Ansari

Abstract

This paper investigates to find out the relationship between religiosity and new product adoption (NPA) among Muslim consumers. The study is based on primary data collected from 300working Muslim individuals and Muslim students in Saudi Arabia. This study is an extension of the previous study conducted on the same topic on sample of students in Islamic university, Pakistan using convenience sampling method Rahman and Shabbir (2010). Religiosity represented the independent variable and was measured using five dimensions: ideological, ritualistic, intellectual, consequential and experiential. NPA represented the dependent variable. The relationship had been analyzed with correlation & regression analysis. There is strong relationship between the religiosity and New Product Adoption. Religiosity affects New Product Adoption among Muslim consumers; their beliefs affect what products they adopt. There is limited study conducted religion/religiosity and consumer behaviour. Among the few studies conducted concentrates mainly in Christianity and western culture. This research paper is either second or among the very few studies done in this area investigating the relationship between religiosity and New Product Adoption among Muslim consumers. The findings of this study will help the indigenous as well as Multinational companies in decision making especially in Muslim markets such Saudi Arabia, Pakistan, and others.

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  • Zaid Ahmad Ansari, 2014. "The Relationship between Religiosity and New Product Adoption among Muslim Consumers," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 249-259.
    • Handle: RePEc:rss:jnljms:v2i6p1
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    Cited by:

    1. Ronal Aprianto & Muhartini Salim & Sardiyo Sardiyo, 2021. "Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia," International Review of Management and Marketing, Econjournals, vol. 11(5), pages 7-11.
    2. Khalid Mohummed Alomari & Aya Naser Yousef Maqableh & Ali A. Salah & Khaled (M.K) Ismail Alshaketheep & Ahmad Abdullah abu Jray, 2020. "Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 202-215.
    3. Muhartini Salim & Ronal Aprianto & Syaiful Anwar Abu Bakar & Muhammad Rusdi, 2022. "Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis," Economies, MDPI, vol. 10(1), pages 1-22, January.
    4. Zeqiri, Jusuf & Alserhan, Baker & Gleason, Kimberly & Ramadani, Veland, 2022. "Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    5. Ahmad Saifalddin Abu-Alhaija & Hosni Shareif Hussein & Almothanna Jamil Abu Allan, 2019. "Relationship between Customer Satisfaction and Customer Loyalty: A Review and Future Directions of its Nature and Approaches," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 7(4), pages 28-39.

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