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Changes In Innovativeness After Covid-19 Pandemic

Author

Listed:
  • Telli Yamamoto, Gonca

    (Maltepe University, Faculty of Business and Management Sciences, Business Administration Department, Istanbul, Turkey)

  • Selim Karakose, Ahmet

    (Maltepe University, Graduate School, Istanbul,Turkey)

Abstract

COVID-19 pandemic continues to produce substantial effects in various spheres of life in the world. This process is expected to change the attitude and behavior of the society especially by forcing to adopt some technologies, digital means that have not been used before, to keep the social distance and not to enter public areas. The aim of this study is to analyze the changes in innovativeness of people after COVID-19. In this study, to measure the innovativeness of participants, the Innovativeness Scale which was developed by H. Thomas Hurt and others in 1977 was used. The developed questionnaire was distributed via social media and in total data were obtained from 425 participants. The findings of the study revealed that there is a dramatic decrease in the percentage of laggards and there is also a significant increase in innovators, similar changes were seen in other categories as well.

Suggested Citation

  • Telli Yamamoto, Gonca & Selim Karakose, Ahmet, 2020. "Changes In Innovativeness After Covid-19 Pandemic," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(2), pages 161-170.
    • Handle: RePEc:ris:utmsje:0294
    as

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    References listed on IDEAS

    as
    1. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
    2. Faridah Djellal & Faïz Gallouj, 2014. "The laws of imitation and invention: Gabriel Tarde and the evolutionary economics of innovation," Working Papers halshs-00960607, HAL.
    3. Costinel DOBRE & Anca DRAGOMIR & Gheorghe PREDA, 2009. "Consumer innovativeness: a marketing approach," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
    4. Bartels, Jos & Reinders, Machiel J., 2011. "Consumer innovativeness and its correlates: A propositional inventory for future research," Journal of Business Research, Elsevier, vol. 64(6), pages 601-609, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    COVID-19; diffusion of innovations; innovativeness; S-curve;
    All these keywords.

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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