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The Prospect of Business Undergraduates’ Intention to Engage in Digital Entrepreneurship: Do Government Initiatives Matter?

Author

Listed:
  • Yeo Chu May, Amy

    (Tunku Abdul Rahman (TAR) University College, Faculty of Accountancy, Finance and Business)

  • Lim Koon Hui, Eyva Lim Koon Hui

    (Tunku Abdul Rahman (TAR) University College, Faculty of Accountancy, Finance and Business)

Abstract

The synergies between rapid information technology (IT) development and the shifting paradigms of economic transactions have led to the emergence of digital entrepreneurship. This study aims to investigate potential precursors affecting the intention of final-year business students to engage in digital entrepreneurship. This research was examining the IT acceptance among the business students by employing two tailored technology acceptance models based on the theory of planned behavior and theory of reasoned action models. A sample of 302 respondents were analyzed using SPSS and Smart-PLS. The results revealed that fresh graduates’ intentions to engage in digital entrepreneurship were significantly influenced by their own attitudes towards IT. The study also reaffirmed that the dimensions of I. Ajzen’s theory of planned behavior model, including attitude towards IT, perceived usefulness, perceived ease of use, subjective norms except perceived risk have a “direct effect” on undergraduates’ interest in an Internet-based business model. Although the results have contributed to filling the paucity of the empirical research in digital entrepreneurship, particularly in the Asian region, the availability of information technology, government resources and support to affect digital usage and behavior are not to be underestimated.

Suggested Citation

  • Yeo Chu May, Amy & Lim Koon Hui, Eyva Lim Koon Hui, 2023. "The Prospect of Business Undergraduates’ Intention to Engage in Digital Entrepreneurship: Do Government Initiatives Matter?," Studia z Polityki Publicznej / Public Policy Studies, Warsaw School of Economics, vol. 10(1), pages 1-32, March.
    • Handle: RePEc:ris:spppps:0259
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    References listed on IDEAS

    as
    1. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
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    3. Teemu Kautonen & Marco van Gelderen & Matthias Fink, 2015. "Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions," Entrepreneurship Theory and Practice, , vol. 39(3), pages 655-674, May.
    4. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    6. Fitzsimmons, Jason R. & Douglas, Evan J., 2011. "Interaction between feasibility and desirability in the formation of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 26(4), pages 431-440, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    digital entrepreneurship; final-year undergraduate; theory of planned behaviour; perceived risk; Malaysia; final-year undergraduate; digital entrepreneurship; theory of planned behavior; perceived risk;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L53 - Industrial Organization - - Regulation and Industrial Policy - - - Enterprise Policy
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy

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