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Information and Communications Technology Acceptance by Youth Entrepreneurs in Rural Malaysian Communities: The Mediating Effects of Attitude and Entrepreneurial Intention

Author

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  • Zeinab Zaremohzzabieh
  • Bahaman Abu Samah
  • Mahazan Muhammad
  • Siti Zobidah Omar
  • Jusang Bolong
  • Salleh Bin Hj Hassan
  • Hayrol Azril Mohamed Shaffril

Abstract

This study aims to examine information and communication technology (ICT) acceptance among youth entrepreneurs in rural Malaysian communities by employing two tailored technology acceptance models based on attitudes (AT) and entrepreneurial intention (EI) that influence actual use (AU). The study involved 400 rural youth entrepreneurs selected from four states in Malaysia, and both mediating effects were analyzed using bootstrapping procedures through structural equation modeling. The two models were tested, and vary in terms of different conceptualization of the pathways of mediating entrepreneurship latent factors. The models in the present paper are closely related to the model in a prior study that used the same data set [Zaremohzzabieh et al., 2015. A test of the technology acceptance model for understanding the ICT adoption behavior of rural young entrepreneurs. International Journal of Business and Management, 10(2), 158–169.]. The results revealed that the first model is better than the second model. The results also revealed that the confirmatory strength of the two models improved the initial TAM through some form of mediating effects (i.e. AT and EI). The outcomes of this study contribute to our theoretical understanding of variables that influence ICT acceptance, and inform practice by recognizing methods to improve ICT acceptance among rural youth entrepreneurs in the country. The results provide new insights for small rural businesses and help to explain ICT acceptance, which is relatively underresearched in these growing nations.

Suggested Citation

  • Zeinab Zaremohzzabieh & Bahaman Abu Samah & Mahazan Muhammad & Siti Zobidah Omar & Jusang Bolong & Salleh Bin Hj Hassan & Hayrol Azril Mohamed Shaffril, 2016. "Information and Communications Technology Acceptance by Youth Entrepreneurs in Rural Malaysian Communities: The Mediating Effects of Attitude and Entrepreneurial Intention," Information Technology for Development, Taylor & Francis Journals, vol. 22(4), pages 606-629, October.
    • Handle: RePEc:taf:titdxx:v:22:y:2016:i:4:p:606-629
    DOI: 10.1080/02681102.2015.1128384
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    Cited by:

    1. Saeideh Sharifi fard & Ezhar Tamam & Md Salleh Hj Hassan & Moniza Waheed & Zeinab Zaremohzzabieh, 2016. "Factors affecting Malaysian university students’ purchase intention in social networking sites," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1182612-118, December.
    2. Orrensalo, Thao & Nikou, Shahrokh, 2021. "Digital Source Adoption and Information-Seeking Behaviours of Entrepreneurs: A Systematic Literature Review," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238044, International Telecommunications Society (ITS).
    3. Yeo Chu May, Amy & Lim Koon Hui, Eyva Lim Koon Hui, 2023. "The Prospect of Business Undergraduates’ Intention to Engage in Digital Entrepreneurship: Do Government Initiatives Matter?," Studia z Polityki Publicznej / Public Policy Studies, Warsaw School of Economics, vol. 10(1), pages 1-32, March.
    4. Mahfuza Begum & Muhammad Mehedi Masud & Lubna Alam & Mazlin Bin Mokhtar & Ahmad Aldrie Amir, 2022. "The Adaptation Behaviour of Marine Fishermen towards Climate Change and Food Security: An Application of the Theory of Planned Behaviour and Health Belief Model," Sustainability, MDPI, vol. 14(21), pages 1-24, October.
    5. Noorshella Che Nawi & Abdullah Al Mamun & Ariezal Afzan Hassan & Wan Suzanna Aafanii Adeeba Wan Ibrahim & Amaal Fadhlini Mohamed & P. Yukthamarani Permarupan, 2022. "Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior," SAGE Open, , vol. 12(1), pages 21582440211, January.
    6. Lian Tang & Siti Zobidah Omar & Jusang Bolong & Julia Wirza Mohd Zawawi, 2021. "Social Media Use Among Young People in China: A Systematic Literature Review," SAGE Open, , vol. 11(2), pages 21582440211, May.

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