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Determination of Characteristic Points and Counterfeiting¡¯S Market Segmentation in Main Factorial Plan

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  • Moyo Nzololo

Abstract

This paper suggests an economic analysis based upon the determination of characteristic points and a market segmentation of counterfeiting from the curves of the demand of non- deceptive counterfeiting and the supply of deceptive counterfeiting, represented simultaneously in the main factorial plan, coming from main components analysis with varimax rotation.

Suggested Citation

  • Moyo Nzololo, 2016. "Determination of Characteristic Points and Counterfeiting¡¯S Market Segmentation in Main Factorial Plan," Applied Economics and Finance, Redfame publishing, vol. 3(3), pages 112-116, August.
    • Handle: RePEc:rfa:aefjnl:v:3:y:2016:i:3:p:112-116
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    References listed on IDEAS

    as
    1. Grossman, Gene M & Shapiro, Carl, 1988. "Counterfeit-Product Trade," American Economic Review, American Economic Association, vol. 78(1), pages 59-75, March.
    2. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    3. Azarnoush Ansari & Arash Riasi, 2016. "An Investigation of Factors Affecting Brand Advertising Success and Effectiveness," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 20-30, April.
    4. Gene M. Grossman & Carl Shapiro, 1988. "Foreign Counterfeiting of Status Goods," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 103(1), pages 79-100.
    5. Christian Dussart, 1995. "Questions de prix," Post-Print halshs-02926549, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    market; market segmentation; counterfeiting; demand; non-deceptive counterfeiting; supply; deceptive counterfeiting; main factorial plan; main components analysis;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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