The real purpose of purpose-driven branding: consumer empowerment and social transformations
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DOI: 10.1057/s41262-021-00231-z
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Cited by:
- Anette Ahsen & Kevin Gauch, 2022. "Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews," Corporate Reputation Review, Palgrave Macmillan, vol. 25(3), pages 198-211, August.
- Alessandra Bertolini & Francesca Conte & Alfonso Siano & Fabiola Marongiu, 2023. "Digital Communication of Conscientious Brands: Case Studies," Sustainability, MDPI, vol. 15(21), pages 1-23, October.
- Hajdas Monika & Szpulak Aleksandra & Radomska Joanna & Silva Susana C., 2022. "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(1), pages 17-32, March.
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Keywords
Purpose-driven branding; Empowerment; Transformation of practices; Theory of social practices;All these keywords.
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