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Developing a New Measure of Media Reputation

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  • Xiaoqun Zhang

    (University of North Texas)

Abstract

This study developed a new composite measure of media reputation combining media favorability, media visibility, and recency. It showed that this new measure had superiority over the measure of media favorability in predicting corporate reputation, and local newspapers were a better news source to measure media reputation than elite newspapers. This study was based on the content analysis of 2817 news articles from two elite newspapers and many local newspapers in the United States.

Suggested Citation

  • Xiaoqun Zhang, 2018. "Developing a New Measure of Media Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 21(2), pages 71-83, June.
    • Handle: RePEc:pal:crepre:v:21:y:2018:i:2:d:10.1057_s41299-018-0043-x
    DOI: 10.1057/s41299-018-0043-x
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    2. repec:ucp:bkecon:9789052601458 is not listed on IDEAS
    3. Alexander Dyck & Luigi Zingales, 2002. "The Corporate Governance Role of the Media," NBER Working Papers 9309, National Bureau of Economic Research, Inc.
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