Do names matter? The influence of names on perception about professionals in Spain
AbstractThe aim of this research was to empirically prove if different types of names and surnames influence peopleâ€™s perception about the performance of professionals such as psychologists, architects, writers or lawyers. However, across a series of studies using both convenience and random sampling, and employing different performance measures, this research shows that personal names and surnames do not matter. Therefore, common wisdom such as: (1) two surnames are better than one; (2) a name with ridiculous associations should be avoided; (3) names denoting status and distinctiveness are better than common names for high-status professions; are not supported by data. Consequently, results break with the hypothesized marketing belief that brand names may influence perceptions about products.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Oviedo University Press in its journal Economics and Business Letters.
Volume (Year): 2 (2013)
Issue (Month): 2 ()
Contact details of provider:
Postal: Avda del Cristo s/n, 33006 Oviedo
Phone: 985 10 37 45
Fax: 985 10 48 71
Web page: http://www.unioviedo.es/reunido/index.php/EBL/index
More information through EDIRC
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Francisco Delgado).
If references are entirely missing, you can add them using this form.