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Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Author

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  • Anirban Mukhopadhyay
  • Jaideep Sengupta
  • Suresh Ramanathan

Abstract

This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive individuals display behavioral consistency over time-resisting (succumbing) when they recall having resisted (succumbed) earlier. In contrast, impulsive individuals show a switching pattern, resisting current temptations if they recall having succumbed, and vice versa. These propositions are supported by convergent results across four experiments involving real eating behaviors, response latencies, and hypothetical choices. Implications for consumer welfare are discussed and possible interventions are suggested. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Anirban Mukhopadhyay & Jaideep Sengupta & Suresh Ramanathan, 2008. "Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(4), pages 586-599, August.
    • Handle: RePEc:oup:jconrs:v:35:y:2008:i:4:p:586-599
    DOI: 10.1086/591105
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    Citations

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    Cited by:

    1. Joaquin Gomez-Minambres & Eric Schniter, 2012. "Menu-Dependent Emotions and Self-Control," Working Papers 12-20, Chapman University, Economic Science Institute.
    2. Ayadi, Nawel & Giraud, Magali & Gonzalez, Christine, 2013. "An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 272-281.
    3. James W. Peltier & Andrew J. Dahl & John E. Schibrowsky, 2016. "Sequential loss of self-control: Exploring the antecedents and consequences of student credit card debt," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(3), pages 167-181, September.
    4. Joaquin Gómez-Miñambres & Eric Schniter, 2017. "Emotions and Behavior Regulation in Decision Dilemmas," Games, MDPI, vol. 8(2), pages 1-25, May.
    5. Creed, Bernard & Ning Shen, Kathy & Ashill, Nick & Wu, Tianshi, 2021. "Retail shopping at airports: Making travellers buy again," Journal of Business Research, Elsevier, vol. 137(C), pages 293-307.
    6. Deborah Kistler & Su Nanxu & Christian Thoeni, 2022. "Salience in Public Goods Games," Cahiers de Recherches Economiques du Département d'économie 22.10, Université de Lausanne, Faculté des HEC, Département d’économie.
    7. Feurer, Sven & Haws, Kelly L., 2022. "Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality," Journal of Business Research, Elsevier, vol. 149(C), pages 630-639.
    8. Panzone, Luca A. & Ulph, Alistair & Zizzo, Daniel John & Hilton, Denis & Clear, Adrian, 2021. "The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping," Journal of Environmental Economics and Management, Elsevier, vol. 109(C).
    9. Sohn, Yong Seok & Ko, Man Ting, 2021. "The impact of planned vs. unplanned purchases on subsequent purchase decision making in sequential buying situations," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    10. Alessia Grigoletto & Mario Mauro & Francesco Campa & Alberto Loi & Maria Cristina Zambon & Marzia Bettocchi & Mark Nieuwenhuijsen & Laura Bragonzoni & Pasqualino Maietta Latessa & Stefania Toselli, 2021. "Attitudes towards Green Urban Space: A Case Study of Two Italian Regions," IJERPH, MDPI, vol. 18(12), pages 1-21, June.
    11. Sekścińska, Katarzyna & Rudzinska-Wojciechowska, Joanna & Jaworska, Diana, 2021. "Self-control and financial risk taking," Journal of Economic Psychology, Elsevier, vol. 85(C).
    12. Dewitte, Siegfried, 2013. "From willpower breakdown to the breakdown of the willpower model – The symmetry of self-control and impulsive behavior," Journal of Economic Psychology, Elsevier, vol. 38(C), pages 16-25.
    13. Ying Wang & Jialing Pan & Yizhi Xu & Jianli Luo & Yongjiao Wu, 2022. "The Determinants of Impulsive Buying Behavior in Electronic Commerce," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
    14. Xie, Yi (Fionna) & Mandel, Naomi & Gardner, Meryl P., 2021. "Not all dieters are the same: Development of the Diet Balancing Scale," Journal of Business Research, Elsevier, vol. 133(C), pages 143-157.
    15. Kim, Hye-Young, 2024. "The different roads not taken: considering diverse foregone alternatives motivates future goal persistence," LSE Research Online Documents on Economics 121459, London School of Economics and Political Science, LSE Library.
    16. Piras, Simone & Righi, Simone & Setti, Marco & Koseoglu, Nazli & Grainger, Matthew & stewart, Gavin & Vittuari, Matteo, 2021. "From social interactions to private environmental behaviours: The case of consumer food waste," SocArXiv 7k4vy, Center for Open Science.
    17. Parguel, Béatrice & Lunardo, Renaud & Benoit-Moreau, Florence, 2017. "Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 48-57.
    18. Bublitz, Melissa G. & Peracchio, Laura A. & Andreasen, Alan R. & Kees, Jeremy & Kidwell, Blair & Miller, Elizabeth Gelfand & Motley, Carol M. & Peter, Paula C. & Rajagopal, Priyali & Scott, Maura L. &, 2013. "Promoting positive change: Advancing the food well-being paradigm," Journal of Business Research, Elsevier, vol. 66(8), pages 1211-1218.
    19. Gómez-Miñambres, Joaquín & Schniter, Eric, 2017. "Emotional calibration of self-control," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 68(C), pages 110-118.

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