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AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness

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  • Raghubir, Priya
  • Menon, Geeta

Abstract

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Suggested Citation

  • Raghubir, Priya & Menon, Geeta, 1998. "AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 52-63, June.
    • Handle: RePEc:oup:jconrs:v:25:y:1998:i:1:p:52-63
    DOI: 10.1086/209526
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    Cited by:

    1. Nitika Garg, 2019. "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 407-424, August.
    2. Prigge, Jana-Kristin & Dietz, Beatrix & Homburg, Christian & Hoyer, Wayne D. & Burton, Jennifer L., 2015. "Patient empowerment: A cross-disease exploration of antecedents and consequences," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 375-386.
    3. Sweldens, Steven & Puntoni, Stefano & Paolacci, Gabriele & Vissers, Maarten, 2014. "The bias in the bias: Comparative optimism as a function of event social undesirability," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(2), pages 229-244.
    4. Kramer, Thomas & Yucel-Aybat, Ozge & Lau-Gesk, Loraine, 2011. "The effect of schadenfreude on choice of conventional versus unconventional options," Organizational Behavior and Human Decision Processes, Elsevier, vol. 116(1), pages 140-147, September.
    5. Lili Wang & Maferima Touré-Tillery & Ann L. McGill, 2023. "The effect of disease anthropomorphism on compliance with health recommendations," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 266-285, March.
    6. Boris Maciejovsky & Herbert Schwarzenberger & Erich Kirchler, 2012. "Rationality Versus Emotions: The Case of Tax Ethics and Compliance," Journal of Business Ethics, Springer, vol. 109(3), pages 339-350, September.
    7. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
    8. repec:cup:judgdm:v:10:y:2015:i:3:p:219-224 is not listed on IDEAS
    9. Burson, Katherine A. & Faro, David & Rottenstreich, Yuval, 2010. "ABCs of principal-agent interactions: Accurate predictions, biased processes, and contrasts between working and delegating," Organizational Behavior and Human Decision Processes, Elsevier, vol. 113(1), pages 1-12, September.
    10. Jeffrey Meyer & Venkatesh Shankar & Leonard L. Berry, 2018. "Pricing hybrid bundles by understanding the drivers of willingness to pay," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 497-515, May.
    11. Marlène Guillon & Josselin Thuilliez, 2015. "HIV and Rational risky behaviors: a systematic review of published empirical literature (1990-2013)," Post-Print halshs-01222571, HAL.
    12. repec:dau:papers:123456789/4684 is not listed on IDEAS
    13. Yang, Sha & Markoczy, Livia & Qi, Min, 2007. "Unrealistic optimism in consumer credit card adoption," Journal of Economic Psychology, Elsevier, vol. 28(2), pages 170-185, April.
    14. Heiman, Amir, 2015. "Positioning GM Food Product : Benefits, risk and loss aversion considerations," GMCC-15: Seventh GMCC, November 17-20, 2015, Amsterdam, the Netherlands 211475, International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains (GMCC).
    15. Xi Lu & Xiaofei Xie & Lu Liu, 2015. "Inverted U-shaped model: How frequent repetition affects perceived risk," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 10(3), pages 219-224, May.
    16. Zhengtao Li & Henk Folmer & Jianhong Xue, 2016. "Perception of Air Pollution in the Jinchuan Mining Area, China: A Structural Equation Modeling Approach," IJERPH, MDPI, vol. 13(7), pages 1-18, July.
    17. Menon, Geeta & Kyung, Ellie J. & Agrawal, Nidhi, 2009. "Biases in social comparisons: Optimism or pessimism?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 108(1), pages 39-52, January.
    18. repec:hal:wpaper:halshs-01222571 is not listed on IDEAS
    19. Robert Meyer, 2012. "Failing to learn from experience about catastrophes: The case of hurricane preparedness," Journal of Risk and Uncertainty, Springer, vol. 45(1), pages 25-50, August.
    20. Robin Chark & Vincent Mak & A. V. Muthukrishnan, 2020. "The premium as informational cue in insurance decision making," Theory and Decision, Springer, vol. 88(3), pages 369-404, April.
    21. Carvalho, Sergio W. & Block, Lauren G. & Sivaramakrishnan, Subramanian & Manchanda, Rajesh V. & Mitakakis, Chrissy, 2008. "Risk perception and risk avoidance: The role of cultural identity and personal relevance," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 319-326.
    22. Ofir, Chezy & Raghubir, Priya & Brosh, Gili & Monroe, Kent B. & Heiman, Amir, 2008. "Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience," Journal of Retailing, Elsevier, vol. 84(4), pages 414-423.

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