IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v15y1988i2p284-87.html
   My bibliography  Save this article

Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints

Author

Listed:
  • Fraser, Cynthia
  • Hite, Robert E
  • Sauer, Paul L

Abstract

No abstract is available for this item.

Suggested Citation

  • Fraser, Cynthia & Hite, Robert E & Sauer, Paul L, 1988. "Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 284-287, September.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:2:p:284-87
    DOI: 10.1086/209166
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209166
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209166?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Steffen Altmann & Armin Falk & Paul Heidhues & Rajshri Jayaraman & Marrit Teirlinck, 2019. "Defaults and Donations: Evidence from a Field Experiment," The Review of Economics and Statistics, MIT Press, vol. 101(5), pages 808-826, December.
    2. Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
    3. Verhaert, Griet Alice & Van den Poel, Dirk, 2011. "Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 51-63.
    4. Craig E. Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2006. "Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 747-782.
    5. Supphellen, Magne & Nelson, Michelle R., 2001. "Developing, exploring, and validating a typology of private philanthropic decision making," Journal of Economic Psychology, Elsevier, vol. 22(5), pages 573-603, October.
    6. Adena, Maja & Huck, Steffen & Rasul, Imran, 2014. "Charitable Giving and Nonbinding Contribution-Level Suggestions - Evidence from a Field Experiment," Review of Behavioral Economics, now publishers, vol. 1(3), pages 275-293, May.
    7. Desmet, Pierre & Feinberg, Fred M., 2003. "Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior," Journal of Economic Psychology, Elsevier, vol. 24(3), pages 349-376, June.
    8. Li, Jing, 2023. "I’m feeling lucky: How randomly drawn suggested donations affect donation choice," Economics Letters, Elsevier, vol. 223(C).
    9. Carlota Batres & Sarah S Kramer & Caroline G DeAngelis & Richard Russell, 2019. "Examining the ‘cosmetics placebo effect’," PLOS ONE, Public Library of Science, vol. 14(1), pages 1-8, January.
    10. Diederich, Johannes & Epperson, Raphael & Goeschl, Timo, 2021. "How to Design the Ask? Funding Units vs. Giving Money," Working Papers 0698, University of Heidelberg, Department of Economics.
    11. Diederich, Johannes & Epperson, Raphael & Goeschl, Timo, 2023. "How to Design the Ask? Funding Units vs. Giving Money," Working Papers 0731, University of Heidelberg, Department of Economics.
    12. Davide Pietroni & Sibylla Verdi Hughes, 2016. "Nudge to the future: capitalizing on illusory superiority bias to mitigate temporal discounting," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 15(2), pages 247-264, November.
    13. Engelmann, Dirk & Munro, Alistair & Valente, Marieta, 2017. "On the behavioural relevance of optional and mandatory impure public goods," Journal of Economic Psychology, Elsevier, vol. 61(C), pages 134-144.
    14. Craig E. Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2011. "The Hidden Benefits of Control: Evidence from a Natural Field Experiment," NBER Working Papers 17473, National Bureau of Economic Research, Inc.
    15. Indranil Goswami & Oleg Urminsky, 2016. "When should the ask be a nudge? The Effect of Default Amounts on Charitable Donations," Natural Field Experiments 00659, The Field Experiments Website.
    16. Rachel Croson & Americus Reed & Jen Shang, 2007. "We give more: The impact of identity and the mere information effect on donation behavior," Natural Field Experiments 00324, The Field Experiments Website.
    17. Rachel Croson & Jen Shang, 2006. "Field experiments in charitable contribution: The impact of social influence on the voluntary provision of public goods," Natural Field Experiments 00323, The Field Experiments Website.
    18. Jen Shang & Rachel Croson, 2006. "The Impact of Social Comparisons on Nonprofit Fund Raising," Research in Experimental Economics, in: Experiments Investigating Fundraising and Charitable Contributors, pages 143-156, Emerald Group Publishing Limited.
    19. Briers, B.M.E. & Pandelaere, M. & Warlop, L., 2007. "Adding exchange to charity : A reference price explanation," Other publications TiSEM 7b0069ad-8251-4e7d-82ba-a, Tilburg University, School of Economics and Management.
    20. Park, Sohyeon & Yoon, Song Oh, 2022. "The effects of solicitation and target amounts on consumers’ charitable giving decisions," Journal of Business Research, Elsevier, vol. 141(C), pages 279-289.
    21. Briers, Barbara & Pandelaere, Mario & Warlop, Luk, 2007. "Adding exchange to charity: A reference price explanation," Journal of Economic Psychology, Elsevier, vol. 28(1), pages 15-30, January.
    22. John List & Michael Price, 2012. "Charitable Giving Around the World: Thoughts on How to Expand the Pie," Natural Field Experiments 00470, The Field Experiments Website.
    23. De Bruyn, Arnaud & Prokopec, Sonja, 2017. "Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 367-381.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:15:y:1988:i:2:p:284-87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.